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Home»Social Media Impact»Social Media’s Influence on Political Engagement: An Auckland University Perspective
Social Media Impact

Social Media’s Influence on Political Engagement: An Auckland University Perspective

Press RoomBy Press RoomJanuary 19, 2025
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Unprecedented Public Engagement with Treaty Principles Bill Fueled by Social Media

New Zealand has witnessed a historic surge in public engagement with the Treaty Principles Bill, with an unprecedented 300,000 submissions flooding the select committee, shattering previous records. This remarkable level of participation, with half the submissions arriving on the final day, underscores the significant public interest and debate surrounding the proposed legislation. The surge has been attributed largely to social media campaigns, which have mobilized communities, particularly Māori communities, to participate in the democratic process. The bill’s implications for the Treaty of Waitangi and its interpretation have galvanized public discourse, prompting widespread discussion and activism online. The sheer volume of submissions presents both opportunities and challenges for lawmakers, as they grapple with the diverse range of opinions and perspectives expressed by the public.

Social Media as a Catalyst for Democratic Participation

Social media platforms have played a pivotal role in driving this unprecedented level of engagement with the Treaty Principles Bill. Platforms like TikTok, Instagram, and Facebook have been utilized by individuals, organizations, and grassroots movements to disseminate information, organize workshops, and encourage submissions. Professor Neal Curtis of the University of Auckland notes the "fascinating" phenomenon of direct engagement and education unfolding on social media. He highlights the role of communal submission parties and the empowerment of individuals to participate in the political process. The accessibility and reach of social media have enabled widespread dissemination of information about the bill, reaching a broader audience than traditional methods might. This has fostered a sense of community and collective action, with individuals sharing resources and supporting each other through the submission process.

Māori Leadership in Digital Activism

Māori communities have been at the forefront of this digital activism, leveraging social media to educate and mobilize their communities. Koekoeā, a cross-platform account created by rangatahi (young people), exemplifies this movement, providing accessible information and workshops on the Treaty Principles Bill. Tina Ngata, an indigenous rights advocate, emphasizes the importance of reaching whānau (family) where they are, on social media platforms. This digital mobilization reflects a long history of Māori activism and advocacy for their rights and recognition under the Treaty of Waitangi. Social media provides a powerful tool for amplifying these voices and engaging in a contemporary form of political action. The efforts of these groups highlight the transformative potential of technology for marginalized communities seeking to participate in democratic processes and shape their own futures.

Navigating the Complexities of Digital Discourse

While social media has undoubtedly empowered individuals and communities to engage with the legislative process, it also presents challenges. The rapid spread of information online carries the risk of misinformation and disinformation, potentially influencing submissions based on inaccurate or incomplete information. The sheer volume of submissions also poses logistical challenges for the select committee in processing and analyzing the diverse range of perspectives. Nevertheless, Professor Curtis emphasizes the value of public engagement, even if based on partial knowledge, arguing that apathy poses a greater danger to democracy. Addressing the challenges of digital discourse requires critical thinking, media literacy, and discerning credible sources of information.

Debate Over the Role of Referendums and Quality of Submissions

David Seymour, the minister responsible for the Treaty Principles Bill, acknowledges the significant public interest while expressing reservations about the use of social media to drive submissions. He argues that the select committee process is intended for providing informed input to parliamentarians, not as a substitute for a referendum. He also raises concerns about the quality of submissions, particularly those generated through mass email campaigns by political parties and organizations. Seymour’s perspective underscores the ongoing debate about the appropriate role of social media in democratic processes and the need to balance quantity of participation with the quality and depth of engagement. This debate highlights the evolving relationship between traditional political institutions and the emergent dynamics of digital activism.

Balancing Free Speech and the Need for Regulation

The discussions surrounding the Treaty Principles Bill also touch on broader issues of free speech and its regulation in the digital age. Professor Curtis warns against the dangers of unchecked free speech, emphasizing the potential for hate speech and online harassment to silence marginalized voices. He advocates for regulation to protect the capacity of individuals to participate in online discourse without fear of intimidation or abuse. Seymour, on the other hand, expresses skepticism about the feasibility of regulating speech online, arguing that an open contest of ideas is the best path to truth. This ongoing debate highlights the tension between protecting free speech and mitigating the harms that can arise from unregulated online platforms. Finding a balance between these competing values remains a central challenge for policymakers and social media companies alike.

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