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Home»Social Media Impact»Social Media’s Influence on Indian Classical Music
Social Media Impact

Social Media’s Influence on Indian Classical Music

Press RoomBy Press RoomFebruary 8, 2025
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Visakhapatnam: A Digital Rhapsody: Carnatic Music Embraces the Virtual Age

The hallowed halls of GITAM University in Visakhapatnam resonated with the melodious strains of Carnatic music and the insightful discourse of renowned musicians Ranjani and Gayatri, as they graced the Change Makers program on Friday. Their presence illuminated not only the timeless beauty of Indian classical music but also the profound impact of the digital age on its evolution and accessibility. The sisters, with a legacy spanning over 35 years, engaged in a captivating conversation exploring the delicate balance between tradition and innovation, emphasizing the need to embrace change while preserving the rich heritage of Carnatic music. The discussion served as a testament to the transformative power of technology in democratizing access to this ancient art form and its potential to cultivate a new generation of musicians and aficionados.

Ranjani and Gayatri, revered for their mellifluous voices and intricate musicality, highlighted the revolutionary role of social media and online learning platforms in breaking down geographical barriers and connecting aspiring musicians with seasoned gurus. They acknowledged that the digital revolution has democratized music education, making it readily available to a wider audience regardless of their location or socio-economic background. This accessibility, they believe, is crucial for nurturing talent and ensuring the continued flourishing of Carnatic music. The virtual world, once considered a realm distinct from the traditional gurukul system, has now become a powerful tool for disseminating knowledge and fostering a vibrant community of learners and practitioners.

The discussion delved into the evolving landscape of Carnatic music, exploring the tension between tradition and innovation. While acknowledging the inevitability of change, Ranjani and Gayatri stressed the importance of maintaining a strong connection to the roots of this ancient art form. Preserving the core principles and aesthetic values, they argued, is essential for ensuring the integrity and authenticity of Carnatic music. They emphasized that innovation should not come at the cost of tradition but rather serve as a means of enhancing its appeal and relevance to contemporary audiences. This delicate balance, they believe, is crucial for ensuring the continued vitality and growth of Carnatic music.

Addressing the challenges of engaging the current generation with classical music, the sisters advocated for innovative teaching methodologies. They emphasized the need to adapt to the changing learning styles and preferences of today’s youth, incorporating interactive and engaging approaches to capture their attention and foster a genuine appreciation for the art form. This, they believe, requires a shift from rigid traditional methods to more flexible and dynamic approaches that cater to the diverse needs of learners. The sisters shared their own rigorous practice regimen, highlighting the importance of disciplined training and dedicated preparation for performances. They emphasized the significance of attending sabhas, traditional music concerts, not just as performers but also as devoted listeners, absorbing the nuances and intricacies of the art form.

Responding to a question on the integration of Western instruments into Carnatic music, Ranjani and Gayatri expressed an open-minded perspective. They acknowledged that incorporating elements from other musical traditions can be a fruitful endeavor, provided it is done with maturity and a deep understanding of both systems. They cautioned against blind experimentation, emphasizing the importance of thoughtful integration that respects the inherent characteristics of each musical tradition. The key, they argued, lies in using Western instruments to enhance and complement Carnatic music, not to overshadow or distort its essential character.

The event concluded with Ranjani and Gayatri commending GITAM University for its progressive approach to education, particularly its inclusion of performing arts in the curriculum under the Choice-Based Credit System (CBCS). This integration, they believe, provides students with a valuable opportunity to explore and appreciate the richness of classical music, fostering a well-rounded education that nurtures both academic and artistic pursuits. Vice Chancellor Eroll Desouza, along with the Head of the Performing Arts Department, Amukta Malyada, lauded the sisters for their significant contributions to the world of Carnatic music, recognizing their role in promoting and preserving this timeless art form for future generations. The event served as a powerful reminder of the enduring power of music to transcend boundaries and connect people across generations and cultures.

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