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Home»Social Media Impact»Coach Tang Addresses Social Media’s Influence on College Basketball
Social Media Impact

Coach Tang Addresses Social Media’s Influence on College Basketball

Press RoomBy Press RoomMarch 14, 2025
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Kansas State’s Season Ends Amidst Fan Backlash and Player Reflections

Manhattan, KS – The Kansas State Wildcats men’s basketball season officially concluded Wednesday night following a disappointing loss to Baylor, marking the end of a turbulent campaign that fell significantly short of preseason expectations. The team’s struggles on the court were compounded by a wave of negativity from fans on social media, adding an extra layer of difficulty for the players and coaching staff. Head coach Jerome Tang acknowledged the issue and emphasized the importance of shielding his players from the online vitriol in the future. The experience served as a harsh lesson for the team, particularly star forward Keyontae Johnson, who admitted the criticism impacted his performance and expressed regret for allowing outside noise to affect his game.

The Wildcats entered the season with high hopes, fueled by the arrival of Tang and a roster featuring several promising transfers. However, the team struggled to find consistency throughout the year, battling injuries and failing to coalesce into a cohesive unit. As losses mounted, so did the frustration from a segment of the fanbase, with some resorting to personal attacks on players through social media platforms. Tang, known for his player-centric approach, expressed his disappointment with the online negativity, asserting that much of the criticism came from individuals who were not genuine supporters of the program. He pledged to do a better job in the future of protecting his players from such harmful commentary.

The intense scrutiny and online negativity took a toll on several players, including Coleman Hawkins, who bore the brunt of much of the fan criticism. Hawkins, a talented forward with NBA aspirations, candidly admitted that the constant negativity affected his play and contributed to the team’s struggles. "It was happening all year," Hawkins confessed, expressing regret for allowing the comments to penetrate his mental armor. The experience served as a painful learning experience for the young player, who vowed to use it as motivation moving forward. He emphasized his desire to block out outside noise, not only for his own benefit but also to better contribute to the team’s success in the future.

Tang echoed Hawkins’ sentiments, emphasizing the importance of maintaining a positive and supportive environment within the program. He stressed the need for players to focus on their development and growth, tuning out the distractions and negativity that can permeate the online world. "True fans care and love these kids," Tang asserted, drawing a distinction between genuine supporters and those who engage in negativity and personal attacks. The coach acknowledged the changing landscape of fan engagement in the digital age and recognized the need for coaches and programs to provide greater support and guidance for players navigating the challenges of social media.

The Wildcats’ season, while ultimately disappointing in terms of wins and losses, provided valuable lessons for the program moving forward. The experience underscored the importance of mental fortitude, resilience, and the need to create a strong, supportive culture within the team. Tang’s commitment to protecting his players from online negativity reflects his dedication to fostering a healthy and productive environment where players can thrive both on and off the court. The challenges faced this season will undoubtedly serve as a catalyst for growth and development as the program looks to build a brighter future.

Moving forward, the Wildcats will look to learn from the adversity of this season and build a stronger foundation for sustained success. Tang and his staff will focus on player development, both on the court and in terms of mental toughness, preparing the team for the rigors of competing in a high-pressure environment. The experience of navigating a season filled with external negativity will hopefully equip the players with the resilience and perspective needed to thrive in the future. As the program enters the offseason, the focus will be on growth, both individually and collectively, as the Wildcats strive to return to prominence in the years to come. The lessons learned from this season’s struggles will undoubtedly shape the program’s future, providing a foundation for growth and resilience in the face of adversity.

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