Bobcat Launches Social Media Campaign to Support Local Parks During Park and Recreation Month
WEST FARGO, N.D. – Bobcat Company is partnering with the National Recreation and Park Association (NRPA) to celebrate Park and Recreation Month this July by launching a social media campaign aimed at supporting local parks across the country. The campaign, titled “Work Worth Doing,” encourages individuals to share photos of Bobcat equipment in action, highlighting its contribution to community development and environmental preservation. For each photo shared on social media with the hashtag #WorkWorthDoing and tagging @BobcatCompany throughout July, Bobcat will donate $10 to the NRPA, with a maximum donation cap of $150,000.
The initiative underscores Bobcat’s commitment to community building and aligns with the company’s broader "Work Worth Doing" program, which recognizes individuals making a positive impact. The partnership with NRPA emphasizes the vital role parks and recreation spaces play in fostering healthy communities and providing opportunities for connection and well-being. Bobcat equipment is often utilized in park maintenance and development projects, demonstrating a practical link between the company’s products and the enhancement of community spaces. This campaign provides a platform to acknowledge the often unseen work that goes into maintaining these vital community resources.
"Community is at the heart of everything we do," said Laura Ness Owens, Bobcat vice president of brand and marketing. "Our partnership with the NRPA allows us to contribute to the creation of vibrant, sustainable park and recreation spaces that benefit people of all ages. These spaces are essential resources for individuals and families to connect, stay active and promote overall health—opportunities that enhance the fabric of communities and create stronger futures." This statement highlights the importance Bobcat places on community well-being and emphasizes the company’s active role in supporting initiatives that promote positive social impact.
This year’s Park and Recreation Month theme, "Build Together, Play Together," resonates with the collaborative nature of the campaign. It highlights the importance of community engagement and the contributions of park and recreation professionals who dedicate their efforts to creating enriching environments for all. The campaign reinforces the message that shared responsibility and collective action are essential for building thriving communities, and parks serve as hubs for this collaborative spirit.
"Park and Recreation Month is a time to honor the park and recreation professionals and agencies that make our communities stronger," said Kristine Stratton, NRPA president and CEO. "We’re incredibly grateful for partners like Bobcat, whose unwavering support and shared commitment to the power of parks helps drive lasting impact. Their belief in the importance of local park and recreation spaces—places that foster well-being, build resilience and prepare communities for the challenges of today and tomorrow—is a true inspiration." Stratton’s statement emphasizes the vital role of partnerships in supporting NRPA’s mission and highlights the shared commitment between Bobcat and NRPA in recognizing the power of parks to strengthen communities.
The campaign serves as a reminder of the essential role parks play in promoting community health, well-being, and environmental sustainability. By encouraging public participation through social media, Bobcat aims to amplify the message of "Work Worth Doing" and generate meaningful financial support for the NRPA. This support will enable the NRPA to continue its work in advocating for and enhancing park and recreation spaces across the nation, contributing to the development of stronger, more resilient communities. By leveraging social media engagement, the campaign aims to create a ripple effect of positive change, empowering individuals to contribute to the well-being of their local parks and communities.