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Home»Social Media Impact»A Cross-Cultural Comparison of Social Media Use, Physical Activity, and Depression/Anxiety in College Students
Social Media Impact

A Cross-Cultural Comparison of Social Media Use, Physical Activity, and Depression/Anxiety in College Students

Press RoomBy Press RoomJune 12, 2025
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Chinese University Students: A Comprehensive Study on Social Media, Physical Activity, and Mental Health

This in-depth study investigates the intricate relationships between social media use, physical activity levels, and mental health among Chinese university students aged 18-25. A robust sample of 1,500 students from ten diverse universities across China, including prestigious institutions in major cities and regional colleges, was meticulously selected using stratified random sampling. This method ensured balanced representation across various demographics, including urban and rural backgrounds, academic disciplines, socioeconomic status, and gender. All participants were required to be full-time students and active social media users, engaging with at least one popular Chinese platform daily. This large and diverse sample enables a nuanced analysis of the complex interplay between social media, physical activity, and mental well-being within the context of Chinese university life.

To maintain the methodological rigor of the study, specific exclusion criteria were applied. Students diagnosed with severe mental health disorders or physical disabilities significantly limiting physical activity were excluded. This decision stems from several methodologically sound reasons. Firstly, pre-existing mental health conditions could confound the relationship between social media use and mental health outcomes. Secondly, excluding vulnerable individuals protects them from potential negative effects. Thirdly, severe mental health issues could invalidate self-reported measures of depression and anxiety symptoms. This exclusion criterion aligns with established research practices in the field. "Active social media users" were meticulously defined as individuals using social media daily for at least 30 minutes, with experience on at least two of the three leading Chinese platforms (WeChat, Sina Weibo, or Douyin) in the past month. Specific engagement criteria, such as creating content, commenting, sharing, and direct messaging, were also established. Rigorous verification methods, detailed in the study, validated self-reported social media use.

The study employed a cross-sectional survey design using an online questionnaire platform. The survey collected demographic information and utilized standardized instruments to assess social media use (Social Media Use Integration Scale – SMUIS), physical activity levels (International Physical Activity Questionnaire – IPAQ), and depression and anxiety (Depression Anxiety Stress Scale-21 – DASS-21). Additionally, the study incorporated measures for sleep quality (Pittsburgh Sleep Quality Index), social support (Multidimensional Scale of Perceived Social Support), academic stress (Educational Stress Scale for Adolescents), and cultural values (Cultural Values Scale – CVS based on Hofstede’s framework). These additional variables allowed for an exploration of potential mediating and moderating factors influencing the core relationships under investigation. Structural Equation Modeling (SEM) was employed to analyze the complex interplay between these variables. The study’s conceptual framework hypothesizes complex interrelationships between social media use, physical activity, and mental health, with potential influences from mediating and moderating factors.

The chosen instruments for data collection were carefully adapted and validated for the Chinese context. The SMUIS, IPAQ, DASS-21, and CVS all underwent translation and validation procedures to ensure cultural and linguistic equivalence. These robust measures have established reliability and validity in previous studies and are considered appropriate for assessing the target variables within a Chinese university student population. The use of standardized instruments allows for comparisons with international research while also capturing culturally specific patterns of behavior. Adapting these scales to the Chinese context strengthens the study’s validity and ensures that the findings accurately reflect the experiences of Chinese university students.

Data collection occurred over three months via an online platform. Participants were recruited through university channels and provided informed consent before completing the anonymous survey. Data quality was ensured through attention checks and reminder emails. Participants were also incentivized with a raffle. Ethical considerations were paramount, with approval obtained from the institutional review boards of all participating universities. The rigorous data collection process minimized bias and ensured the ethical treatment of participants.

The analysis employed hierarchical multiple regression models to investigate the associations between social media use, physical activity, and mental health (depression and anxiety). The models included interaction terms to examine the combined effects of social media use and physical activity. Mediation analysis, with sleep quality as the mediator, explored the indirect effects of social media use on mental health. Moderation analysis, using cultural values as moderators, investigated how cultural factors influence the relationship between social media use and mental health. All continuous predictors were mean-centered to reduce multicollinearity. Rigorous statistical methods, including checks for multicollinearity, were employed to ensure the accuracy and reliability of the findings.

Missing data were comprehensively addressed using Full Information Maximum Likelihood (FIML) estimation within the SEM framework. This approach, preferred for its superior statistical properties when data are missing completely at random (MCAR), maximizes statistical power by utilizing all available data points. Little’s MCAR test confirmed that the missing data (ranging from 1.9% to 2.8%) were indeed MCAR. Sensitivity analyses, including multiple imputation, pattern-mixture modeling, and complete case analysis, further validated the robustness of the results, demonstrating consistency across different analytical approaches. The transparent and meticulous handling of missing data strengthens the study’s methodological integrity and the reliability of its findings.

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