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Home»Social Media Impact»$7.5 Million Fund Established to Promote Impact Tracking in Social Service Agencies
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$7.5 Million Fund Established to Promote Impact Tracking in Social Service Agencies

Press RoomBy Press RoomJuly 2, 2025
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Singapore Invests $7.5 Million to Empower Social Service Agencies

SINGAPORE – The National Council of Social Service (NCSS) has launched a new $7.5 million fund, the SG60 Towards Sustainability Fund, aimed at bolstering the capabilities of social service agencies across the nation. This initiative, announced by Minister for Social and Family Development Masagos Zulkifli at the Social Service Summit, will provide eligible agencies with a one-time grant of $30,000. The fund is designed to assist organizations in assessing their programs, refining service delivery, and ultimately, better supporting their clients. This investment underscores the government’s commitment to strengthening the social service sector and ensuring its long-term sustainability. The minister emphasized that by enhancing their capabilities, agencies will be better positioned to attract sustained funding from donors, ensuring the continuation and growth of vital programs.

The two-day Social Service Summit, held at Sands Expo and Convention Centre, drew approximately 2,000 industry professionals and international delegates. Mr. Masagos outlined a three-pronged strategy to propel the social service sector forward: leveraging technology for amplified impact, developing agency capabilities, and uplifting professionals within the sector. Central to this strategy is the Ministry of Social and Family Development’s (MSF) implementation of various digital tools. These include CaseCentral, a new AI-powered system designed to streamline case management, automate workflows, and provide valuable insights into clients and their families. Another innovative tool, Scribe, utilizes AI to transcribe and summarize conversations in multiple languages, including Singlish, directly into case notes. Developed by Open Government Products, Scribe has been available to qualifying agencies since January.

Mr. Masagos acknowledged both the opportunities and challenges presented by technological advancements. While technology possesses the power to connect individuals, it can also exacerbate social isolation. Furthermore, the minister highlighted the impact of social media on mental well-being, particularly among young people. Data security and the potential for misuse also emerged as key concerns. "These are just some of the very real issues that face our society and our clients," Mr. Masagos stated, emphasizing the need for the social service sector to be cognizant of these challenges. He encouraged agencies to explore the potential of AI chatbots, virtual assistants, and remote services like online counselling to expand their reach. However, he stressed the importance of retaining the human element, stating, "Ultimately though, we are a sector built on heart and soul. Our use of data, technology, and AI can allow us to provide more personalized and targeted care. But the human touch and empathy with which we deliver our services can and must be evident even as we leverage technology for service delivery."

Case studies demonstrate the tangible benefits of these technological advancements. Care Corner Singapore, for example, has deployed Scribe to significant effect. Over 100 social workers at the agency have utilized the tool in counselling and casework sessions with diverse clients, including low-income parents, seniors, and couples navigating divorce. According to Ms. Gina Lin, design lead in Care Corner’s Innovation Squad, Scribe has reduced the time spent on preparing case notes by half, from one hour to 30 minutes. Previously, social workers relied on handwritten notes or memory to compile reports. Ms. Lin noted that Scribe’s ability to capture conversations accurately allows social workers to be more present and focused on their clients during sessions.

Beyond the SG60 Towards Sustainability Fund, agencies can access additional support for digitalization efforts through the NCSS’ Transformation Sustainability Scheme. This scheme provides funding for various aspects of organizational development, including human resource functions and talent acquisition. In recognition of the invaluable contributions of the over 20,000 professionals in the social service sector, MSF has designated this SG60 year as the Year of Celebrating Social Service Professionals. "This year, we have publicized the meaningful work of social service professionals on various channels, to raise awareness of the different roles in the sector and inspire greater appreciation for their many contributions," Mr. Masagos announced.

Furthermore, the inaugural Social Service Professional Awards were presented to honor the work of professionals across a range of disciplines, from social work and therapy to corporate services. The government also remains committed to attracting and retaining talent within the sector through competitive salary ranges. Mr. Masagos confirmed that approximately 80% of employees in the social service sector are compensated according to established guidelines, and these guidelines are continuously reviewed to ensure they remain competitive and attractive. These multifaceted initiatives demonstrate a comprehensive approach to strengthening the social service sector, ensuring its long-term viability and ability to effectively serve the needs of the community.

This comprehensive strategy signifies a significant investment in the future of Singapore’s social service sector. By equipping agencies with the resources and tools they need to thrive, the government is not only enhancing the support provided to vulnerable populations but also fostering a more robust and sustainable social service ecosystem. The focus on technology, capability development, and professional recognition reflects a commitment to innovation, effectiveness, and the crucial role of human connection within this essential sector.

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