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Home»Disinformation»The Long-Term Impact of Russian Disinformation on Public Perception
Disinformation

The Long-Term Impact of Russian Disinformation on Public Perception

Press RoomBy Press RoomMarch 14, 2025
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Belgium Grapples with Decades of Russian Disinformation on Ukraine

Brussels – For decades, Belgium, like many other Western nations, unknowingly absorbed a distorted narrative of Ukrainian history propagated by Russia. This insidious campaign of disinformation, disguised as legitimate historical analysis, subtly shaped public perceptions and left Belgians vulnerable to manipulation. The revelation of this long-term influence operation has sparked a national conversation on media literacy, critical thinking, and the urgent need to counter Russian propaganda.

Luc Jacobs, Belgium’s Ambassador to Ukraine, candidly acknowledged the pervasive impact of Russian disinformation in a recent interview with Ukrinform. He described a sustained barrage of manipulated information that seamlessly integrated itself into the Belgian understanding of Ukraine, effectively reshaping public discourse and hindering genuine engagement with the country’s rich and complex history. This "indoctrination," as Ambassador Jacobs termed it, poses a significant challenge to fostering accurate and nuanced perspectives on Ukraine within Belgium.

The ambassador highlighted the relative obscurity of Ukrainian history among average Belgians, a void that was readily filled by the readily available and actively promoted Russian-centric narratives. This informational asymmetry created fertile ground for the distorted narratives to take root, shaping public understanding of key historical events and geopolitical dynamics. The Russian narrative, often presented as objective and authoritative, effectively marginalized Ukrainian voices and perspectives, creating a skewed and incomplete picture of the region’s history and current realities.

The pervasiveness of the Russian disinformation campaign, coupled with the lack of readily accessible alternative narratives, created a formidable challenge for fostering accurate understanding. The subtle nature of the disinformation, often presented as legitimate historical analysis, made it difficult to detect and counter. This long-term exposure to a biased narrative has significantly impacted Belgian public opinion and policy towards Ukraine, creating a significant obstacle to building stronger bilateral relations.

Ambassador Jacobs stressed the urgent need for a "very sound counter-narrative" to effectively dismantle the entrenched disinformation and provide Belgians with a more accurate and balanced understanding of Ukraine. This counter-narrative, he argued, must be based on verifiable historical facts, diverse perspectives, and robust academic research. He also emphasized the importance of fostering media literacy within Belgium, equipping citizens with the critical thinking skills necessary to identify and resist disinformation campaigns.

The ambassador called for a multi-pronged approach to combating disinformation, including diversifying information sources, comparing and contrasting different narratives, and prioritizing reliable and reputable sources. He emphasized the need for a "degree of mental alertness," encouraging Belgians to actively engage with information and challenge pre-conceived notions. Ambassador Jacobs also stressed the importance of educating younger generations about critical thinking and media literacy, ensuring that they are equipped to navigate the complex information landscape and resist manipulation. This long-term investment in education, he argued, is crucial for building a more resilient and informed society capable of withstanding disinformation campaigns. The ambassador’s call for increased media literacy and critical thinking reflects a growing recognition of the crucial role these skills play in safeguarding democratic values and ensuring informed public discourse in an era of information warfare. The challenge for Belgium, as for many other nations, is how to effectively dismantle the entrenched disinformation narratives and rebuild trust in credible sources of information. The task ahead requires a concerted effort from government, media organizations, educational institutions, and civil society to foster critical thinking, promote media literacy, and amplify accurate and diverse narratives about Ukraine.

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