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Home»Social Media»New National Strategy Launched to Combat Online Disinformation
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New National Strategy Launched to Combat Online Disinformation

Press RoomBy Press RoomDecember 31, 2024
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UK Government Launches Online Media Literacy Strategy to Combat Disinformation and Empower Citizens

LONDON – The UK government has unveiled a comprehensive Online Media Literacy Strategy aimed at equipping citizens with the critical thinking skills necessary to navigate the digital landscape and combat the proliferation of misinformation and disinformation online. The strategy, launched by Digital Minister Caroline Dinenage, recognizes the growing threat posed by false or misleading information online, which can jeopardize public safety, undermine democratic processes, and erode public trust. The initiative comes as part of a broader national effort to bolster online safety and hold tech platforms accountable for harmful content.

The strategy acknowledges the vulnerability of a significant portion of the UK’s online population. According to Ofcom, 40% of adult internet users lack the skills to critically assess online content, making them susceptible to manipulation and misinformation. Children and young people are particularly at risk, with studies indicating that only a small percentage possess the critical thinking skills needed to discern fact from fiction in the online world. The proliferation of misinformation during the COVID-19 pandemic, including false claims about treatments and the spread of conspiracy theories about 5G technology, underscored the urgent need for improved media literacy.

The strategy outlines a multi-pronged approach to address this challenge. Central to the plan is a £340,000 investment in the first year, dedicated to training and upskilling key community figures who can then disseminate media literacy skills to wider audiences. A "Train the Trainer" program will target teachers, carers of disabled children, youth workers, and library staff, equipping them with the knowledge and resources to teach others how to critically evaluate online content, understand the mechanics of online news and social media, and recognize potential sources of bias or manipulation.

The government also recognizes the pivotal role of libraries as community hubs for digital literacy. Library workers will receive specialized training to support members of the public in navigating the online environment and accessing reliable information. Furthermore, the strategy will explore collaborations with social media influencers to reach wider demographics and promote key online media literacy skills among younger audiences.

A key component of the strategy is the establishment of an Online Media Literacy Taskforce. This cross-sector body, composed of representatives from tech platforms, civil society organizations, and academia, will facilitate collaborative action to address the challenges of improving media literacy. The taskforce will work to identify and remove barriers to media literacy education and promote best practices across the digital ecosystem.

Complementing these initiatives, the government plans to create a centralized online portal serving as a one-stop shop for media literacy resources. This portal will provide access to educational materials, tools, and guidance to empower individuals to identify disinformation, make informed decisions online, and navigate the digital world safely. This comprehensive resource hub will be a valuable tool for individuals of all ages and backgrounds seeking to enhance their media literacy skills. The strategy also emphasizes the importance of ongoing evaluation and updates, with annual progress reports to ensure the initiative’s effectiveness and adaptability.

The Online Media Literacy Strategy will work in tandem with the government’s forthcoming Online Safety Bill, which seeks to hold tech platforms accountable for harmful content, including misinformation and disinformation that could cause physical or psychological harm. The bill aims to create a safer online environment by requiring platforms to take proactive steps to address harmful content and protect users from online abuse. This dual approach of empowering individuals with critical thinking skills while holding platforms accountable for their role in disseminating harmful content represents a comprehensive strategy to tackle the challenges of the digital age.

The strategy has garnered support from various organizations working in the online safety and digital literacy space. Parent Zone, a leading organization promoting online safety for families, welcomed the strategy as a crucial step towards ensuring that individuals of all ages and backgrounds can confidently and safely navigate the digital world. The strategy is seen as a vital opportunity to empower individuals to thrive online and develop the skills necessary to critically engage with information in the digital age.

The UK government’s Online Media Literacy Strategy signifies a significant commitment to addressing the challenges of misinformation and disinformation online. By investing in training and education, fostering collaboration across sectors, and holding tech platforms accountable, the government aims to create a more resilient and informed online population. The strategy reflects a growing recognition of the importance of media literacy as a fundamental skill for navigating the digital landscape and participating in a healthy democracy. The long-term success of this initiative will depend on sustained investment, cross-sector collaboration, and ongoing adaptation to the evolving digital environment.

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