The Enduring Crisis of Public Trust in a World of Misinformation
The erosion of public trust in institutions and information sources is not a novel phenomenon. Hannah Arendt’s 1971 essay, "Lying in Politics," responding to the Pentagon Papers’ revelation of government deception, resonates eerily with contemporary concerns about misinformation. While the problem is not new, the current crisis feels particularly acute, demanding an examination of its unique characteristics and escalated significance. "Age of Doubt: Building Trust in a World of Misinformation," a collection of essays edited by Tracey Kirkland and Gavin Fang, attempts to grapple with this pervasive issue, recognizing it as a defining challenge of our time. Contributors, ranging from journalists to institutional leaders, offer diverse diagnoses of the trust deficit, pointing to a multifaceted problem with deep historical roots.
The anthology explores the complexities of trust and doubt, challenging the simplistic notion of their opposition. While doubt can be a healthy skepticism towards propaganda and manipulated narratives, the current environment often breeds unwavering belief in false information and manipulative figures. This blind trust, fostered by disinformation, is a crucial aspect of the crisis that the book unfortunately doesn’t fully address. Several contributors frame the trust breakdown in existential terms, drawing parallels to Plato’s cave allegory, where individuals perceive only shadows of reality. This resonates with the current media landscape dominated by screens and personalized feeds, leading to fragmented perceptions and a loss of shared understanding. The erosion of common standards of judgment further exacerbates the challenge of building trust, reminiscent of the intellectual upheaval Descartes faced during the 17th century.
Ben Decker, an expert in information warfare, likens the crisis to coastal erosion, a slow but relentless process that has been long foreseen by media theorists like Marshall McLuhan. Decker emphasizes the need for fostering empathy on a large scale as a more effective approach than solely focusing on countering disinformation. This view connects with Archbishop Michael Stead’s perspective, which attributes the empathy deficit to a decline in religious faith, leaving society without a shared moral foundation. The COVID-19 pandemic is frequently cited as a turning point, accelerating the spread of conspiracy theories that exploit the gap between unforeseen events and our capacity to comprehend them. Kaz Ross explains how these false narratives gain traction, hindering the acceptance of genuine explanations. Former Victorian Police Commissioner Graham Ashton highlights the challenges of public judgment based on incomplete information, amplified by instantaneous online reactions, underscoring the crucial role of police integration within the community.
While empathy emerges as a recurring theme in addressing the trust crisis, the book lacks a concrete definition of the term. Yolŋu elder Yalmay Yunupingu offers the most compelling perspective, grounded in the lived experience of a community where truth-telling and trust are deeply ingrained cultural practices. Yunupingu’s emphasis on the kinship system, Gurrutu, as a foundation for trust provides a stark contrast to the abstract discussions of empathy elsewhere in the book. It highlights the importance of established rules, responsibilities, and protocols, particularly the careful cultivation of language and the recognition that betrayal of truth begins with falsehoods. This perspective shifts the focus from abstract concepts to practical mechanisms for fostering trust within communities.
The book grapples with the question of agency in the spread of misinformation, particularly the role of new media. Social media platforms become an easy target, particularly for journalists who often face online harassment from unaccountable actors. The book acknowledges the polarizing effects of social media, where declining trust in professional news correlates with increasing online hostility, yet, it fails to provide a nuanced analysis of this complex relationship. Social media encompasses a broad spectrum of communication, from toxic exchanges to constructive dialogue, and the book’s generalizations fail to capture this diversity. Instead of dismissing all online criticism as irrelevant, news professionals should engage with thoughtful critiques on public platforms, fostering a more productive relationship with their audience. Several prominent journalists effectively use social media to promote ethical awareness, demonstrating the potential for constructive engagement.
Patricia Karvelas tackles the challenge of “radical impartiality” for journalists in a polarized environment, where attacks from both sides of the political spectrum are inevitable. She advocates for improving democratic literacy and providing the public with tools for critical evaluation. However, this approach risks condescension, neglecting the genuine concerns expressed by citizens on social media platforms. Engagements like reading viewer text messages or allowing audience questions often fail to bridge the gap and can deepen existing frustrations. The book also highlights the limitations of fact-checking as the primary response to disinformation. Fergus McIntosh of the New Yorker points out its inadequacy in addressing the broader narratives and implications within which misinformation operates. Effective counterstrategies must go beyond isolated facts and delve into the interconnectedness of deceptive narratives, as often dissected within online communities.
Ulrik Haagerup, CEO of the Constructive Institute, offers the most insightful perspective, advocating for continuous self-appraisal within the news industry. He emphasizes rethinking storytelling approaches and experimenting with different question frameworks. Haagerup’s experience at the Danish Broadcasting Corporation demonstrates the potential for innovative news formats that engage with real people and challenge established conventions. By focusing on "trust" rather than "truth," the anthology avoids prescriptive or polemical approaches, acknowledging the inherent complexities of truth claims. As Arendt observed, invoking truth can be coercive, while trust may necessitate acceptance of inherent limitations in our understanding of reality. In a world awash in misinformation, cultivating trust requires not only combating falsehoods but also fostering critical thinking, empathy, and a genuine engagement with public concerns. The challenge lies in navigating the nuanced landscape of online discourse, recognizing both the dangers and opportunities presented by new forms of media.
