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Home»Disinformation»Marcus Kolga: A Canadian Authority on Disinformation
Disinformation

Marcus Kolga: A Canadian Authority on Disinformation

Press RoomBy Press RoomSeptember 1, 2025
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Kremlin Disinformation Campaigns Target Canada, Aim to Erode Ukraine Support

The ongoing conflict in Ukraine has highlighted the insidious reach of Kremlin-backed disinformation campaigns, with Canada emerging as a key battleground. These campaigns, experts say, are not merely attempts to shape public opinion but actively seek to destabilize Western democracies and erode support for Ukraine. Marcus Kolga, a Canadian disinformation expert and Senior Fellow at the Macdonald-Laurier Institute, warns that these operations have real-world consequences, potentially delaying vital military aid to Ukraine and fostering distrust within Canadian society.

Kolga, whose background includes personal experience with Soviet propaganda targeting his Estonian refugee family, emphasizes that the Kremlin’s primary objective is to maintain Putin’s grip on power. This is achieved through a sophisticated network of tactics, including manipulating historical narratives, silencing dissent, and exploiting pre-existing societal divisions in target countries. In Canada, disinformation campaigns specifically target Ukrainian, Baltic, and Belarusian communities, aiming to discredit their leadership and sow discord within the broader Canadian population.

One of the most potent disinformation narratives deployed by the Kremlin is the false accusation of “neo-Nazism” in Ukraine, a claim readily amplified by Russia’s extensive propaganda apparatus. This narrative, despite being demonstrably false given Ukraine’s Jewish president, gains traction by exploiting a lack of historical knowledge among some segments of the Canadian public. Other prominent narratives include the baseless assertion that Ukrainians control Canadian foreign policy, designed to breed resentment, and the claim of rampant corruption within Ukraine, aiming to undermine support for Western aid. These narratives, Kolga argues, are strategically disseminated through various channels, including Russian diplomatic missions, state-controlled media outlets like RT and Sputnik, and even compromised Canadian academics and former diplomats who lend a veneer of legitimacy to the Kremlin’s propaganda.

The reach of these disinformation campaigns extends beyond traditional media platforms. Social media plays a crucial role in disseminating Kremlin narratives, with the Russian embassy and consulates actively engaging in online propaganda. Furthermore, Kremlin-backed outlets like Strategic Culture and Global Research contribute to the spread of disinformation, often targeting unsuspecting audiences through seemingly innocuous channels. A particularly concerning tactic uncovered in recent years involved RT secretly funding far-right influencers to push anti-Ukrainian narratives to millions of North Americans. This covert operation underscores the sophistication and insidious nature of the Kremlin’s disinformation efforts.

While Canada has made strides in countering disinformation, challenges remain. Although the Rapid Response Mechanism at Global Affairs has proved effective in monitoring and exposing disinformation, Kolga points to a lack of accountability for Canadians who collaborate with sanctioned Russian entities. He also emphasizes the need to address transnational repression, including death threats and harassment targeting individuals working to expose disinformation. Protecting these frontline defenders, he argues, is crucial for safeguarding Canada’s information space and preventing the erosion of public trust.

In the face of this sophisticated disinformation onslaught, Kolga urges Canadians to exercise critical thinking when consuming information, particularly on social media. He advises individuals to question the source and motivation behind content critical of Ukraine, Zelensky, or Baltic and Ukrainian communities. Recognizing that Russia invests heavily in disinformation, he encourages Canadians to report suspicious content to social media platforms, thereby contributing to a cleaner and more secure information environment. By actively engaging in media literacy and reporting disinformation, Canadians can play a crucial role in countering the Kremlin’s attempts to manipulate public opinion and undermine democratic values. This collective effort is essential for preserving a well-informed citizenry and safeguarding against the corrosive effects of disinformation.

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