As Fiji approaches its next general election, the political landscape is bracing for a surge in digital challenges, with National Federation Party (NFP) leader and former deputy prime minister Professor Biman Prasad warning that social media misinformation is poised to escalate. During a recent appearance on The Fiji Times online portal The Lens@177, Professor Prasad highlighted that the proliferation of falsehoods is not an isolated local issue but a global trend that mirrors the volatile political climates seen in many other nations. He cautioned that as the countdown to the polls begins, the digital environment is becoming increasingly hostile.
The primary driver behind this anticipated spike in misinformation is the rapid evolution of technology. Prof. Prasad pointed specifically to advancements in artificial intelligence (AI) and the sophisticated manipulation of online content as major threats to the integrity of public discourse. By using AI to doctor images, videos, and statements, bad actors are finding it easier than ever to manufacture disinformation on a grand scale. Prof. Prasad emphasized that these tactics are often utilized by those who erroneously believe that such inflammatory manipulation is a valid or effective tool for shaping public opinion.
Despite the high volume of vitriol online, Prof. Prasad urged observers not to mistake noise for consensus. He argued that the individuals and groups driving the majority of online abuse and hate speech represent only a marginal segment of the Fijian population, rather than the mainstream sentiment. By attempting to generate fake outrage or influence perceptions through deception, these actors seek to distract political parties and force campaigns to divert significant financial and strategic resources toward online firefighting rather than substantive policy debates.
However, the NFP leader noted that the influence of these campaigns should not be entirely discounted, particularly as the country draws closer to polling day. During these critical, final moments of an election cycle, disinformation can play a disruptive role by catching voters off guard. Nevertheless, Prof. Prasad expressed confidence in the Fijian electorate, stating that a significant majority of citizens remain sensible, grounded individuals who possess the critical thinking skills necessary to distinguish between objective fact and manufactured fiction.
Central to this defense against digital hostility, Prof. Prasad identified traditional journalism as the most reliable safeguard for democracy. He asserted that even in an era dominated by instantaneous digital feeds, mainstream media remains the most trusted source of information. He explicitly stated that despite the growth of alternative platforms, social media is a poor substitute for professional, regulated journalism. By maintaining high standards of reporting, mainstream outlets serve as a vital anchor, helping to stabilize the information environment during the high-stakes period of an election campaign.
Ultimately, Professor Prasad issued a stern call to action for the Fijian public, urging them to remain vigilant against the rise of hate speech and racial attacks being propagated online. He reminded citizens that those who prioritize spreading deception often show little genuine interest in Fiji’s national unity or its long-term welfare. By leaning on established media sources and maintaining a skeptical view of unverified content, voters can ensure that the integrity of the upcoming electoral process remains intact despite the efforts of those seeking to destabilize it.