The Social Market Foundation (SMF) has released a stark report titled “No news is bad news,” warning that the erosion of local journalism is creating “news deserts” that leave communities dangerously vulnerable to the spread of online misinformation. By analyzing 125,000 social media posts, the think tank discovered that regions lacking credible local news outlets are susceptible to three times the amount of fake news compared to areas with robust reporting. Conversely, localities supported by numerous news sources experienced half the average rate of misinformation, suggesting that quality, geographically-focused journalism acts as a vital protective layer for civic discourse.
This trend is particularly concerning given the shifted landscape of information consumption in the UK, where nearly half of the population now relies on social media for local updates. The SMF report highlights that the absence of trustworthy local outlets forces residents to turn to unregulated Facebook groups, where verification processes are often nonexistent. During the local elections this past May, this vulnerability manifested as a sharp spike in deceptive content, with 61% of misinformation in contested areas specifically targeting national political tropes or council-related issues, far outpacing the standard levels observed earlier this year.
The report details how political weaponization thrives in these information voids, citing the Gorton and Denton by-election in February as a primary example. In that specific contest, researchers found that the rate of misinformation was 26 times higher than normal, with clearly fabricated content being deployed to manipulate voters. Notable instances included a post doctored to appear as a genuine Metro article, which falsely attributed derogatory comments to a political candidate, and baseless disinformation campaigns regarding policy shifts, such as a fake claim that the Green Party leader intended to abolish prisons.
Beyond political manipulation, the SMF study identified a disturbing thematic trend in the misinformation circulating in these deserts. Almost one-third of the identified fake content utilized anti-immigration sentiment or Islamophobia as its central theme, suggesting that malicious actors are deliberately exploiting local fears where there is no journalistic scrutiny to provide balance or fact-checking. This evidence reinforces the notion that local news is not merely a service for reporting on events, but a necessary pillar of communal cohesion that prevents the radicalization of digital public spaces.
In response to these findings, the SMF has urged the government to implement systemic changes, including the integration of media literacy education into the PHSE curriculum and the potential reclassification of journalism as a charitable purpose. These measures are designed to help local outlets achieve sustainable funding models. The call for action aligns with a broader governmental shift; recently, Culture Secretary Lisa Nandy announced a £12 million funding package aimed specifically at supporting local media, expanding community radio, and nurturing a new generation of journalists to ensure that local voice is restored to the democratic process.
While the government seeks to bolster the infrastructure of local news, the burden of regulation remains a point of contention regarding digital platforms. Meta, the parent company of the Facebook groups identified in the study, maintains that its policies prioritize the removal of content contributing to “imminent physical harm” or interference with political processes. However, as the SMF report demonstrates, the scale of the problem in unmonitored local groups often outpaces current filtering capabilities. As the UK addresses its “news deserts,” the interplay between professional journalism, high-level policy, and platform accountability will prove critical in safeguarding the integrity of local democracy.