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Home»Disinformation»Gray Media Investigates the Spread of Disinformation Through Artificial Intelligence
Disinformation

Gray Media Investigates the Spread of Disinformation Through Artificial Intelligence

Press RoomBy Press RoomAugust 25, 2025
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Gray Media Launches Nationwide Investigative Project on AI and Disinformation

ATLANTA – In an era defined by rapid technological advancements, the pervasive influence of artificial intelligence (AI) has become increasingly intertwined with our daily lives. Recognizing the potential for both innovation and manipulation, Gray Media, a leading multimedia company, has unveiled a comprehensive multi-platform investigative project, “Manipulated: A Disinformation Nation.” This initiative, spearheaded by InvestigateTV, Gray’s award-winning investigative unit, aims to equip viewers with the knowledge and tools necessary to navigate the complex landscape of AI-generated content and protect themselves from emerging forms of deception.

The project launches with an exposé on the proliferation of deceptive AI content and sophisticated scam campaigns. These campaigns often impersonate trusted sources, leveraging AI to manipulate emotions and sow discord. The initial report also highlights how some online creators are utilizing AI to help individuals identify and avoid these insidious schemes. Future investigations will delve into a range of AI-related threats, including celebrity impersonations, counterfeit products that undermine small businesses, and fabricated fundraising campaigns that exploit personal stories. Each report will offer practical advice and resources to help viewers discern authentic content from AI-generated fabrications.

“Manipulated: A Disinformation Nation” represents a collaborative effort between InvestigateTV’s national team and Gray’s local newsrooms across 113 television markets, reaching approximately 37% of US television households. This combined approach allows for both a national overview of the issue and localized reporting on AI’s impact on various sectors, including government, education, and healthcare. By engaging local communities, Gray aims to empower individuals to critically evaluate information and make informed decisions in an increasingly AI-driven world.

Recognizing the need for accessible educational resources, InvestigateTV has created an interactive webpage dedicated to the project. Located at investigatetv.com/manipulated, this platform features informative videos, an engaging game that challenges users to differentiate real photos from AI-generated images, and a comprehensive collection of consumer protection resources. The website will be continually updated with new content and findings from Gray’s extensive network, ensuring that viewers have access to the latest information on AI-related threats and protective measures.

While acknowledging the potential downsides of AI, the “Manipulated” project also aims to explore the positive and innovative applications of this transformative technology. By presenting a balanced perspective, Gray seeks to foster a nuanced understanding of AI’s capabilities and encourage responsible development and utilization. This comprehensive approach distinguishes the project from solely focusing on the negative aspects, providing viewers with a more complete picture of AI’s impact on society.

“Manipulated: A Disinformation Nation” stands as a crucial initiative in the fight against AI-driven misinformation. By combining in-depth investigative journalism with accessible educational resources, Gray Media is empowering viewers to navigate the evolving digital landscape and protect themselves from the growing threat of AI-powered deception. Through this project, Gray reaffirms its commitment to providing viewers with reliable information and tools to navigate the complexities of the digital age and make informed decisions in an increasingly complex world.

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