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Home»Disinformation»France Attributes First Lady Slap to Russian Disinformation Campaign
Disinformation

France Attributes First Lady Slap to Russian Disinformation Campaign

Press RoomBy Press RoomMay 27, 2025
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Macron Slapped: A Public Display of Marital Dynamics or a Russian Plot?

The world watched in stunned amusement as a video surfaced of French First Lady Brigitte Macron seemingly slapping her husband, President Emmanuel Macron, across the face. The incident, which occurred as the couple prepared to disembark from their plane during an official visit to Vietnam, quickly spiraled into a whirlwind of speculation and intrigue. Initially, the Élysée Palace, the official residence of the French president, vehemently denied the authenticity of the video, suggesting it was a fabricated product of artificial intelligence, disseminated by pro-Russian accounts as part of a disinformation campaign. This claim, while seemingly outlandish, aligned with a growing trend in French political discourse, where blaming the Kremlin for any number of domestic issues has become almost commonplace.

However, the official narrative quickly unraveled as reputable news organizations, including the Associated Press, authenticated the footage. Faced with irrefutable evidence, the Élysée Palace backpedaled, offering a more conciliatory interpretation of the incident. They characterized the slap as a playful "moment of complicity" between the couple, a far cry from the initial accusations of Russian meddling. This abrupt shift in narrative raised eyebrows and fueled further speculation about the true nature of the Macrons’ relationship. While some dismissed the incident as a trivial marital spat, others saw it as a window into the complex power dynamics between the president and his wife, who is 25 years his senior.

Brigitte Macron, a former drama and literature teacher, first met Emmanuel Macron when he was her 15-year-old student. Their unconventional relationship blossomed into a romance, culminating in their marriage in 2007. This significant age gap has long been a subject of public fascination, with Brigitte often portrayed as a maternal figure guiding her younger husband’s political ambitions. This perception was reinforced by biographer Maelle Brun, who described Brigitte as a constant source of inspiration and counsel for the president, playing a pivotal role in shaping his trajectory from an "immobile life" to the highest office in France.

The "slap incident," or "la gifle" as it became known in France, ignited a lively debate among observers. Some dismissed it as a harmless private moment between husband and wife, while others viewed it as a symbolic act of defiance against patriarchal norms. Carole Raphaelle Davis, an actor and writer who divides her time between Los Angeles and Nice, likened Brigitte’s gesture to a scene from the classic film "Public Enemy," portraying her as a powerful woman asserting her authority over a husband who sometimes "behaves like a little king." This interpretation resonated with many French women, who saw the slap as a vicarious rebuke of men who overstep their bounds.

Beyond the immediate drama of the slap itself, the incident highlighted a broader pattern in French politics: the tendency to attribute domestic problems to external forces, particularly Russia. Just months before the 2024 Olympic Games in Paris, Jean-Noel Barrot, the Minister for Europe and Foreign Affairs, blamed Russia for "amplifying" a bed bug infestation in the city. This incident, along with the initial response to the Macron slap video, underscores the prevailing atmosphere of suspicion and the ease with which blame is often shifted outwards.

While the Élysée Palace ultimately attempted to downplay the significance of the slap, the incident undoubtedly provided a rare glimpse into the private lives of France’s first couple. Whether a playful gesture or a more assertive display of power, the slap underscored the complex and often unconventional dynamics of their relationship. It also served as a reminder of the pervasive tendency to seek external scapegoats for internal challenges, a tendency that has become increasingly prominent in the current political climate. The incident, while seemingly trivial, sparked a national conversation about marital roles, power dynamics, and the role of disinformation in shaping public perception. It also served as a stark reminder of the challenges faced by public figures whose private lives are constantly under the microscope of public scrutiny.

The “slap incident,” or “la gifle” as it became known in French media, became a symbol of various interpretations, reflecting the diverse perspectives within French society. Some saw it as a humorous anecdote, a fleeting moment of marital discord played out on the world stage. Others viewed it as a more serious reflection of the power dynamics within the Macron marriage, with Brigitte asserting her dominance over her younger husband. Still others interpreted the slap as a symbolic act of defiance, a powerful woman pushing back against the constraints of traditional gender roles. Regardless of the interpretation, the incident sparked a national conversation about the nature of marriage, the complexities of relationships, and the role of public figures in embodying societal norms.

The incident also fueled speculation about the nature of the Macrons’ relationship, with some observers suggesting that the age gap between the couple plays a significant role in their interactions. Brigitte, 25 years older than her husband, has often been portrayed as a maternal figure, guiding and supporting his political aspirations. This portrayal was further reinforced by biographer Maelle Brun’s depiction of Brigitte’s unwavering support and influence on Emmanuel Macron’s career. The slap, in this context, could be seen as a manifestation of this maternal dynamic, a disciplining gesture rather than a malicious attack.

The initial response from the Élysée Palace, blaming the video on a Russian disinformation campaign, further complicated the narrative. This accusation, while ultimately debunked, highlighted the growing tendency in French politics to attribute domestic problems to external forces, particularly Russia. This tendency reflects a broader climate of suspicion and anxiety, where foreign interference is often seen as a convenient explanation for complex internal challenges. The bed bug incident, similarly attributed to Russian influence, underscores this pattern of externalizing blame.

The Macron slap incident, though fleeting, offered a rare glimpse into the private lives of France’s most powerful couple. It sparked a national debate about marital roles, the complexities of relationships, and the role of public figures in embodying societal norms. The incident also highlighted the challenges faced by those in the public eye, whose every action is subject to intense scrutiny and interpretation. The “slap,” while seemingly trivial, resonated with many because it touched upon universal themes of power, intimacy, and the dynamics of relationships.

The incident also served as a cautionary tale about the speed with which misinformation can spread in the digital age. The initial claim of a Russian disinformation campaign, though quickly debunked, demonstrated the potential for fabricated narratives to gain traction and influence public perception. This incident underscores the importance of media literacy and critical thinking

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