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Home»Fake Information»Discerning Factual Information from Misinformation on Social Media During Conflict
Fake Information

Discerning Factual Information from Misinformation on Social Media During Conflict

Press RoomBy Press RoomJune 30, 2025
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Navigating the Deluge: Verifying Information in the Age of Social Media

In today’s interconnected world, social media platforms have become primary channels for disseminating information, especially during times of crisis. While this offers unprecedented access to real-time updates, it also presents a significant challenge: the proliferation of misinformation. Distinguishing fact from fiction within the overwhelming influx of images, videos, and claims requires a critical eye and a healthy dose of skepticism. This article provides a comprehensive guide to navigating the digital landscape and verifying information effectively.

1. Approach with Caution and Critical Thinking:

The first and most crucial step is to treat all online content with a degree of caution. Even seemingly authentic footage can be misrepresented or manipulated. A recent Bellingcat investigation highlighted this, debunking a viral video that falsely claimed an Israeli airstrike had hit a church in Gaza City. The church itself refuted the claim, and Bellingcat’s geolocation efforts revealed the strike occurred at a different location nearby. This case underscores the importance of verifying information before accepting it at face value, particularly when dealing with sensational claims. Critical thinking requires questioning the source, context, and potential motives behind the information presented.

2. Beware of Recycled Footage and Misattributed Content:

The rapid spread of misinformation is often fueled by "recycled footage"—videos from previous events or unrelated contexts presented as current happenings. Identifying such instances requires careful observation of details within the footage, such as signage, landmarks, or even the weather. One prominent example involved a video repeatedly shared by far-right groups in Europe, purportedly showing migrants in Calais throwing stones. France 24 debunked this claim by geolocating the footage to a 2019 protest in Israel, highlighting the importance of scrutinizing visual details and seeking independent verification.

3. Verify the Source and Context:

Credible sources are essential for accurate information. Responsible researchers cite their sources, enabling verification and transparency. Be wary of content lacking clear attribution or originating from anonymous accounts. Even when a source is identified, further investigation can be revealing. A viral video in 2022 depicted an alleged news report about casualties in Ukraine. However, a simple Google search of the reporter’s name and a reverse image search revealed the footage was manipulated from a climate protest in Austria. These basic fact-checking techniques can quickly expose misinformation.

4. Location Doesn’t Equal Event:

Even if footage is genuinely from a specific location, it doesn’t necessarily correspond to the claimed event. A Google reverse image search can often uncover previous instances of the same footage used in different contexts. Bellingcat contributor Chris Osieck used this technique to debunk a video purportedly showing rocket fire in Palestine in October 2023. He found the same footage linked to an attack in May 2023, demonstrating how easily old footage can be misrepresented.

5. Recognizing Manipulation and AI-Generated Content:

The rise of readily available AI-powered image generation tools has further complicated the information landscape. Manipulated or entirely fabricated images and videos can be created with increasing ease and sophistication. While not foolproof, tools like aiornot.com can assist in identifying potential AI-generated content. A prominent example involved a manipulated video of Ukrainian President Volodymyr Zelenskyy seemingly urging soldiers to surrender. Inconsistencies in his appearance and voice, along with debunks from reputable media outlets and Zelenskyy himself, exposed the video’s fabricated nature.

6. Question State-Sponsored Narratives:

State actors sometimes engage in disinformation campaigns to further their agendas. This can include sharing staged or unreliable footage to discredit adversaries. In March 2023, a video allegedly showing a Ukrainian soldier mistreating a Russian-speaking citizen circulated online, promoted by pro-Russian sources. Bellingcat’s geolocation efforts revealed the incident occurred in Russian-controlled territory, exposing the narrative as fabricated.

7. News Organizations Are Not Infallible:

Even established news organizations can inadvertently spread misinformation. Relying on secondary sources and independent verification is crucial. In 2019, ABC News broadcast a video supposedly depicting the Turkish military bombing Kurdish civilians. Viewers, however, recognized the footage as altered footage from a Kentucky gun range, prompting ABC to retract the story. This highlights the importance of multiple sources and viewer scrutiny.

8. Prioritizing Mental Wellbeing:

Consuming graphic content from conflict zones can be traumatic. Exercise caution when viewing unknown footage and consider whether it is truly necessary. Organizations like Bellingcat employ trained researchers with access to therapeutic support. If you encounter disturbing content that requires attention, consider sharing it with a trusted news source rather than amplifying it yourself. Resources like Bellingcat’s mental health guide for open-source researchers and the Dart Center offer valuable advice on managing vicarious trauma.

In conclusion, navigating the information landscape requires vigilance, critical thinking, and a reliance on verified sources. By employing the techniques outlined above, individuals can better discern fact from fiction, become more informed consumers of information, and protect their mental wellbeing in a world awash in digital content. Supporting organizations dedicated to open-source investigations and fact-checking plays a vital role in combating misinformation and promoting informed discourse.

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