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Home»Disinformation»Deflection, Evasion, and Avoidance: An Examination of Whataboutism
Disinformation

Deflection, Evasion, and Avoidance: An Examination of Whataboutism

Press RoomBy Press RoomMay 20, 2025
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"Whataboutism: The Art of Deflection, Dodging, and Avoidance"

In the realm of political discourse and public debate, a curious tactic has emerged, one that often derails conversations and obscures the core issues at hand. This tactic, known as "whataboutism," involves responding to criticism or accusations by deflecting the focus onto the alleged wrongdoings of others, effectively dodging accountability and avoiding genuine engagement with the original point of contention. While the term itself is relatively recent, the underlying practice is ancient, rooted in the human tendency to justify one’s actions by pointing fingers elsewhere. This article delves into the intricacies of whataboutism, exploring its origins, dissecting its mechanics, and examining its implications for public discourse and the pursuit of truth.

The essence of whataboutism lies in its deflectionary nature. When confronted with an uncomfortable truth or an accusation of wrongdoing, the whataboutist responds not by addressing the issue directly, but by pointing to a seemingly similar transgression committed by someone else, often an opponent or a perceived enemy. This maneuver effectively shifts the focus away from the original criticism and onto the alleged hypocrisy or wrongdoing of the accuser. The intent is not to engage in a genuine discussion about either set of actions, but rather to muddy the waters, create a false equivalence, and ultimately avoid accountability. For example, if a politician is criticized for accepting questionable campaign contributions, they might respond with a whataboutist retort such as, "But what about the other party? They’ve accepted even more money from dubious sources!" This response avoids addressing the initial criticism and instead attempts to deflect blame by highlighting the perceived flaws of others.

The historical roots of whataboutism can be traced back to ancient rhetoric and propaganda techniques. During the Cold War, the Soviet Union frequently employed this tactic to deflect criticism from Western nations regarding its human rights record or its suppression of dissent. When confronted with accusations of political repression, Soviet officials would often respond by pointing to racial segregation in the United States or colonialism in Western Europe. This tactic, while often effective in diverting attention from the Soviet Union’s own shortcomings, also served to undermine the credibility of Western criticism and create a sense of moral equivalence between the two superpowers. The whataboutist approach allowed the Soviet Union to avoid addressing the specific criticisms leveled against it while simultaneously casting doubt on the moral authority of its accusers.

The effectiveness of whataboutism stems from several psychological and rhetorical mechanisms. First, it exploits the human tendency to engage in confirmation bias, the inclination to seek out information that confirms pre-existing beliefs and to dismiss information that contradicts them. By highlighting the alleged wrongdoings of others, the whataboutist reinforces the beliefs of those already inclined to agree with them, while simultaneously distracting from their own flaws. Second, whataboutism taps into the psychological principle of relative deprivation, the feeling that one is unjustly disadvantaged compared to others. By pointing to the perceived wrongdoings of others, the whataboutist creates a sense of shared grievance among their supporters, fostering a sense of solidarity and deflecting attention from their own actions.

The implications of whataboutism for public discourse are far-reaching and potentially damaging. By shifting the focus away from substantive issues and onto a tit-for-tat exchange of accusations, whataboutism undermines the possibility of meaningful dialogue and constructive engagement. It creates a climate of cynicism and distrust, where genuine attempts to address problems are met with deflection and obfuscation. Furthermore, by creating false equivalencies between disparate actions, whataboutism erodes the ability to distinguish between legitimate criticisms and mere partisan attacks. This can lead to a blurring of ethical boundaries and a devaluation of moral standards.

In an era of information overload and partisan polarization, the ability to discern fact from fiction, legitimate criticism from manipulative rhetoric, is more crucial than ever. Recognizing and understanding the mechanics of whataboutism is an essential step in combating its insidious influence on public discourse. By refusing to engage in whataboutist tactics and by demanding that individuals address the specific issues at hand, we can foster a more productive and honest exchange of ideas, paving the way for meaningful progress on the challenges facing society. Critical thinking, careful analysis, and a commitment to intellectual honesty are essential tools in navigating the complexities of public discourse and resisting the seductive lure of whataboutism. Only by engaging in substantive debate and holding individuals accountable for their actions can we hope to address the pressing issues of our time and build a more just and informed society.

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