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Home»News»Combating Misinformation: A Case Study of Individual Resistance in Pakistan
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Combating Misinformation: A Case Study of Individual Resistance in Pakistan

Press RoomBy Press RoomMay 8, 2025
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Mohammed Zubair: India’s One-Man Army Against Disinformation

In the shadowy realm of online propaganda and misinformation, Mohammed Zubair stands as a beacon of truth. The co-founder of the fact-checking website Alt News has consistently challenged falsehoods, earning him both admiration and animosity, particularly within India’s right-wing ecosystem. His unwavering commitment to exposing fabricated narratives has made him a target, even leading to a brief period of imprisonment. Yet, Zubair remains undeterred, his resolve strengthened by a deep-seated belief in the importance of truth and national integrity.

Recently, Zubair’s dedication was thrown into sharp relief during Operation Sindoor, India’s precision strike on terror camps within Pakistan. Following the operation, a deluge of misinformation flooded social media platforms, primarily originating from Pakistan. Zubair single-handedly countered this onslaught, meticulously debunking false claims and exposing manipulated videos and images circulating online. Armed with facts and fueled by a tireless work ethic, he became a one-man army against the spread of disinformation, tirelessly working through the night to expose the fabricated narratives emanating from across the border.

This was not Zubair’s first foray into the battle against misinformation. In June 2022, he was arrested on charges of "hurting religious sentiments," a charge many saw as politically motivated. He spent nearly a month incarcerated, a testament to the risks associated with challenging powerful narratives. Ironically, the same operation that brought him renewed criticism also became the catalyst for a wave of unexpected support. Many who had previously vilified him now lauded his dedication to truth, acknowledging his crucial role in combating the spread of false information during a sensitive national security operation.

Zubair’s engagement with the misinformation campaign began in the early hours of the morning. A journalist shared a video, later amplified by a news agency, purportedly related to the military operation. Zubair, with his keen eye for detail and extensive experience in fact-checking, immediately recognized the footage as old and unrelated to current events. He promptly verified his suspicion and posted a clarification on X (formerly Twitter), which then triggered a volley of cyberattacks and accusations from those seeking to perpetuate the false narrative.

Undeterred by the attacks, Zubair embarked on a deeper investigation into the origin and patterns of the misinformation. Drawing on his experience tracking propaganda during the Russia-Ukraine war, he identified similarities in the tactics used: the dissemination of unrelated images and videos to deliberately mislead and manipulate public perception. Several Pakistani X accounts, some disguised as Indian profiles, employed this tactic. They praised Pakistan and Indian opposition figures while criticizing the Indian Army, further clouding the information landscape. Some accounts even masquerading as Indian military officers, betraying their true origin through the heavy use of Urdu in their posts. Zubair’s meticulous analysis exposed these accounts, revealing the coordinated nature of the disinformation campaign.

The exposure of this coordinated disinformation campaign earned Zubair an unexpected wave of support, including messages from some right-leaning accounts. However, this newfound support was tempered by the realization that it might be fleeting. Zubair reflected on similar experiences during the COVID-19 pandemic, where initial praise for his fact-checking work quickly evaporated when his investigations targeted misinformation linked to certain political parties. He emphasized that his commitment to truth transcended political allegiances and that his work was driven by a desire to serve the public interest, not to appease specific groups or individuals.

Zubair’s tireless pursuit of truth highlights the critical role of fact-checking in an era of rampant misinformation. His unwavering commitment, even in the face of personal attacks and legal challenges, serves as an inspiration. His story underlines the need for critical thinking, media literacy, and the courage to challenge false narratives, regardless of their source. In a world increasingly saturated with information, the work of individuals like Mohammed Zubair has become more vital than ever, serving as a bulwark against the erosion of truth and the manipulation of public opinion.

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