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Home»Disinformation»Combating Disinformation and Cyber Tactics in the Struggle for Perceptual Control
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Combating Disinformation and Cyber Tactics in the Struggle for Perceptual Control

Press RoomBy Press RoomMay 25, 2025
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India’s Hybrid War Against Pakistan: A Multifaceted Assault on Perception and Reality

In the digital age, the battleground has extended beyond physical borders and into the realm of information. India’s strategic approach towards Pakistan has evolved into a sophisticated hybrid war, utilizing disinformation, cyberattacks, and cultural manipulation to undermine Pakistan’s image and destabilize its society. This multi-pronged offensive transcends traditional military and diplomatic confrontations, targeting Pakistan’s narrative, its internal cohesion, and its standing on the global stage.

The heart of this strategy lies in a concerted effort to reshape international perceptions of Pakistan. Through a vast network of fake media outlets and NGOs, as exposed by the EU DisinfoLab’s "Indian Chronicles" report, India disseminates fabricated content aimed at portraying Pakistan as a failed state and a sponsor of terrorism. This network, amplified by India’s largest news agency, ANI, feeds disinformation to influential bodies like the UN and the European Parliament, poisoning the well of global opinion. The exploitation of deceased human rights activists’ identities adds a particularly cynical dimension to this campaign.

Social media platforms have become key battlegrounds in this information war. Meta’s report on Coordinated Inauthentic Behavior (CIB) revealed a surge in Indian-linked accounts spreading manipulated images and false narratives during the Balochistan protests. These accounts, disguised as human rights advocates, amplified accusations of Pakistani state oppression, further eroding trust within the diaspora and among international observers. This manipulation of online discourse seeks to sow discord and undermine Pakistan’s credibility.

Within India, the ruling party’s IT cell employs similar tactics to control the domestic narrative. The Tek Fog exposé unveiled a sophisticated app used for manipulating social media trends, harassing journalists, and spreading hate speech against minorities and dissenters. This internal campaign of misinformation and intimidation mirrors the external efforts to destabilize Pakistan, demonstrating a coordinated strategy of information control across multiple fronts.

The hybrid war extends beyond information manipulation to encompass cyberattacks. Pakistan has reported a sharp rise in cyberattacks originating from India, including targeted assaults on government websites and phishing campaigns against officials and military personnel. These attacks, attributed to Indian APT groups like "DoNot Team" and "SideWinder," aim to disrupt government operations, compromise sensitive information, and undermine Pakistan’s digital infrastructure. These actions underscore the breadth and depth of India’s hybrid warfare strategy.

India’s hybrid warfare exploits ethnic and sectarian fault lines within Pakistan. Disinformation campaigns targeting Balochistan, Khyber Pakhtunkhwa, and Sindh employ AI-generated profiles and fabricated reports to inflame separatist sentiments and portray the Pakistani state as oppressive. These targeted campaigns, masquerading as grassroots activism, seek to exacerbate internal divisions and destabilize the country from within. Even sporting events, like the T20 World Cups, have been manipulated to sow discord and amplify sectarian tensions.

Culturally, Bollywood serves as a powerful tool in India’s narrative arsenal. Films like "Uri: The Surgical Strike" and "Mission Majnu" promote a distorted image of Pakistan, reinforcing negative stereotypes and fueling prejudice in the Indian public and the diaspora. These cinematic portrayals contribute to a broader narrative that demonizes Pakistan and justifies India’s aggressive posture. This long-term cultural strategy shapes perceptions and influences attitudes towards Pakistan on a global scale.

On the diplomatic front, India’s disinformation campaigns have yielded tangible results. By strategically targeting Western think tanks and journalists, India has successfully influenced narratives surrounding key issues like Kashmir. This manipulation of international discourse has hampered Pakistan’s diplomatic efforts, as evidenced by the obstruction of resolutions at the UN Human Rights Council and the marginalization of Kashmir during G20 meetings. India’s success in shaping the narrative has undermined Pakistan’s ability to effectively advocate for its interests on the international stage.

Pakistan’s response to this sophisticated hybrid warfare has been largely reactive. While agencies like the FIA and ISPR have launched counter-narrative initiatives, a comprehensive, unified strategy is lacking. In contrast, countries like Turkey and Malaysia have implemented centralized structures and legislation to effectively combat disinformation. Pakistan must adopt a whole-of-government approach, integrating civilian, military, and intelligence resources to counter this multi-faceted threat. This requires a strategic shift from reactive defense to proactive engagement.

A robust response necessitates several key actions. Establishing a joint cyber command to monitor threats, coordinate responses, and develop offensive and defensive capabilities is paramount. Investing in a proactive strategic narrative that effectively communicates Pakistan’s perspective to the global community is crucial. Partnering with countries facing similar challenges, like Turkey, Malaysia, and Indonesia, can facilitate the development of technical tools and joint strategies to counter disinformation, including AI-based detection systems and collaborative investigations into cross-border cyber networks.

Furthermore, Pakistan must pursue legal and institutional avenues for redress, utilizing international forums like the UN and ITU to expose and counter India’s disinformation campaigns. Educating the public, particularly the youth, on media literacy and critical thinking skills is vital to building resilience against digital manipulation. Finally, engaging the Pakistani diaspora as a strategic asset in countering negative narratives and promoting a positive image of Pakistan is essential. This multifaceted approach requires a coordinated effort across government, civil society, and the international community.

The digital age has blurred the lines of conflict, making information a potent weapon. India’s hybrid war against Pakistan represents a serious threat, demanding a comprehensive and proactive response. Failure to effectively counter this multifaceted assault risks ceding the narrative battleground and jeopardizing Pakistan’s standing on the world stage. The war for hearts and minds is as crucial as any fought on traditional battlefields.

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