Boston University Launches Center on Media Innovation for Social Impact to Combat Disinformation and Foster Trust
In an era marked by declining public trust in institutions, including the media, Boston University’s College of Communication (COM) has launched the Center on Media Innovation for Social Impact (MISI). This ambitious initiative aims to rebuild trust by fostering the creation of ethical and reliable media narratives, particularly focusing on critical social issues impacting the greater Boston community. MISI represents a significant investment in addressing the pervasive issue of misinformation and bolstering the foundations of a healthy democracy through innovative media practices.
Spearheaded by journalism professors Eric Gordon and David Abel, MISI was conceptualized several years ago under the leadership of former public relations professor Gary Sheffer. Seed funding from the Andrew W. Mellon Foundation provided the initial impetus, enabling collaboration with scholars from BU’s Center for the Humanities. This interdisciplinary approach underscores the center’s commitment to tackling complex societal challenges through a multifaceted lens, integrating humanities perspectives into the realm of media innovation.
The center’s mission extends beyond simply identifying the root causes of media distrust. It seeks to actively develop innovative media production methodologies that can effectively convey trustworthy information to diverse audiences. Dean Mariette DiChristina emphasized MISI’s commitment to "civic science," a concept that brings together scientific expertise and local community knowledge to address shared concerns. This community-centric approach recognizes the importance of engaging local voices and perspectives in the pursuit of solutions to pressing social problems.
While MISI maintains a broad focus on various societal issues, climate justice and housing insecurity in Boston have been identified as key areas of concern. Professor Gordon highlighted the significance of addressing communication challenges related to climate change, recognizing that effective communication is crucial for driving meaningful action and fostering public engagement on this critical issue. Furthermore, the center aims to partner with organizations already working on the ground, such as GreenRoots and Alternatives for Community and Environment, to leverage existing expertise and amplify community voices.
A central tenet of MISI’s approach is empowering communities to tell their own stories. DiChristina acknowledged the paradox of increased access to digital platforms alongside the persistent difficulty many communities face in participating in democratic processes and shaping their own narratives. MISI aims to bridge this gap by providing resources and support for community-driven media projects, ensuring that diverse perspectives are represented and amplified in the public discourse. This commitment to inclusivity is a crucial element in rebuilding trust and strengthening the information ecosystem.
William McKeen, former journalism department chair and current professor, emphasized the curricular potential of MISI. He envisioned the center as a hub for students to engage with critical social issues through interdisciplinary coursework and practical application. By collaborating with leading experts across various fields, students would gain a holistic understanding of complex challenges and develop the skills necessary to produce impactful media projects that contribute to positive social change. This integration of academic learning with real-world application underscores MISI’s commitment to fostering the next generation of media innovators.
MISI’s commitment to community engagement extends beyond the university walls through its Community Fellowship Program. This initiative will provide leadership development opportunities for community leaders by offering fellowships that include financial support and access to BU’s resources. This innovative approach aims to empower individuals who may not traditionally have access to academic institutions, recognizing the invaluable expertise and lived experiences they bring to the table.
The center seeks to cultivate a dynamic and collaborative environment by bringing together students, scholars, scientists, artists, journalists, and community leaders. This interdisciplinary team approach will leverage the diverse expertise within COM and beyond to tackle complex challenges and develop innovative solutions. Professor Gordon sees MISI as a catalyst for collaboration, providing a platform for individuals to share their knowledge and work towards common goals. This collaborative spirit lies at the heart of MISI’s mission.
While specific course offerings related to MISI are still under development, the center will provide various opportunities for student involvement, including research assistantships, project management roles, and participation in workshops and community events. This hands-on approach will equip students with practical skills and experience while contributing to the center’s overall mission.
The initial brainstorming sessions for MISI included student participation, demonstrating the center’s commitment to incorporating student perspectives from the outset. Their enthusiasm and innovative ideas will play a crucial role in shaping the center’s future direction and ensuring its relevance to the next generation of media professionals. This commitment to student engagement underscores MISI’s belief in nurturing the next generation of media leaders.
Ultimately, MISI represents a bold and timely initiative to address the complex challenges facing the media landscape in the 21st century. By fostering collaboration, empowering communities, and developing innovative media practices, the center aims to rebuild trust, strengthen democratic processes, and create a more informed and engaged citizenry. MISI’s impact is expected to extend far beyond the BU community, contributing to a broader movement towards a more ethical, reliable, and impactful media ecosystem. This ambitious vision positions MISI as a potential leader in reshaping the future of media for the greater good. The center’s commitment to fostering both academic research and practical application, while simultaneously empowering communities and prioritizing ethical media practices, sets a high bar for future media innovation initiatives. As MISI continues to develop and expand its reach, its impact on the media landscape and the broader societal discourse will undoubtedly be significant.