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Home»Disinformation»Advance, a Disinformation Group Funded by a Mega-Millionaire, Claims Responsibility for the Political Defeat of the Green Party.
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Advance, a Disinformation Group Funded by a Mega-Millionaire, Claims Responsibility for the Political Defeat of the Green Party.

Press RoomBy Press RoomMay 4, 2025
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Advance Claims Victory Over Greens in Wake of Federal Election

The conservative lobby group Advance has declared a resounding victory over the Greens in the aftermath of the Australian federal election, attributing the minor party’s perceived losses to its targeted "Greens Truth" campaign. In an email to supporters, Advance executive director Matthew Sheahan boasted that their efforts had "destroyed" the Greens and prevented them from forming a coalition government with the Labor Party. Sheahan cited the Greens’ potential loss of seats and the defeat of prominent figures like Max Chandler-Mather as evidence of their campaign’s success. However, official election results are still being finalized, and the Greens have disputed Advance’s claims, highlighting the complexities of attributing electoral outcomes to specific campaign tactics.

Fossil Fuel Industry Echoes Advance’s Anti-Greens Narrative

The Australian newspaper, shortly after Advance’s email, published an article echoing the lobby group’s sentiments, suggesting that the election results represented a rejection of the Greens’ "extreme" policies, particularly their stance on new gas projects. The article quoted industry figures, including the CEO of Beach Energy, Brett Woods, who claimed the election was a "rejection by the Australian people of the extreme Green agenda." These statements align with Advance’s campaign narrative, which portrayed the Greens as reckless and out of touch with mainstream Australian values. This coordinated messaging raises questions about the influence of vested interests in shaping public opinion and political discourse.

Independents Face Targeted Attacks from Advance and Similar Groups

Independent MP Zali Steggal, who retained her seat of Warringah, revealed that independent candidates were subjected to aggressive attacks by "far-right" groups funded by fossil fuel interests. She identified Advance as a key player in these attacks, stating that the group had "grown in confidence" and spawned "splinter groups" like Australians for Prosperity and Better Australia Advance. Steggal argued that these organizations, fueled by fossil fuel money, served as "attack fronts" for the Liberal Party, disseminating disinformation and attempting to discredit independent candidates. This underscores the growing influence of third-party actors in Australian elections and the potential for these groups to manipulate public discourse.

Advance’s Funding and Disinformation Campaigns

Advance, despite presenting itself as a grassroots organization, receives substantial funding from wealthy donors with ties to the fossil fuel industry and, increasingly, the Liberal Party. The Liberal Party was Advance’s largest donor last financial year, contributing $500,000 through its Cormack Foundation. This financial support raises concerns about potential conflicts of interest and the blurring of lines between political parties and supposedly independent advocacy groups. Advance has been at the forefront of several controversial campaigns, including the "No" campaign against the Indigenous Voice to Parliament, spreading disinformation and actively opposing the proposal. They have subsequently claimed credit for the decline in public support for the Voice.

Advance’s Broader Political Agenda

Beyond targeting the Greens, Advance has also waged campaigns against the Labor Party, portraying Prime Minister Anthony Albanese as "weak, woke, and sending us broke." They have similarly targeted independent candidates, falsely claiming they are "Greens in disguise." These campaigns highlight the breadth of Advance’s political agenda, which appears to encompass opposing progressive policies, promoting conservative viewpoints, and influencing electoral outcomes. The group’s tactics raise concerns about the integrity of political discourse and the potential for disinformation to undermine democratic processes.

Advance’s Post-Election Assessment and Future Plans

While claiming victory over the Greens, Sheahan expressed disappointment that Advance’s anti-Labor campaign did not prevent more Labor MPs from being elected. He attributed this perceived failure to the "poor campaign performance" of the Coalition, without specifying which Coalition members he considered underperforming. Despite this setback, Sheahan reiterated Advance’s commitment to targeting the Greens, vowing to continue their efforts until the party becomes "irrelevant." This continued focus on the Greens suggests that Advance will likely remain a significant force in Australian politics, potentially playing a crucial role in future election campaigns. Their sustained efforts to undermine the Greens’ influence raise concerns about the future of political debate in Australia and the potential for increased polarization.

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