Comedian Zach Sage Fox Combats Antisemitism and Misinformation in the Digital Age
Zach Sage Fox, a comedian, actor, and content creator with over 1.2 million followers across social media platforms, has embarked on a mission to combat the rising tide of antisemitism and misinformation, particularly in the aftermath of October 7, 2023, and the subsequent war. Leveraging his comedic talents and online presence, Fox directly addresses Holocaust denial, anti-Israel sentiments on university campuses, and the spread of harmful narratives online. Through partnerships with Jewish nonprofits and direct engagement with students, Fox aims to dismantle extremist rhetoric and empower those whose voices have been marginalized. His unique blend of humor and activism offers a refreshing approach to tackling these complex and sensitive issues.
Fox’s journey in media began in his early teens, coinciding with the rise of platforms like YouTube. Starting with stand-up comedy at 13, he transitioned to creating content online, experiencing early success with videos of his high school public access television show. This led to a pilot with Disney Channel, the creation of a sitcom and prank show, and the launch of his own production company in partnership with a childhood friend from Jewish day school. Though his career trajectory has had its ups and downs, Fox’s early experiences laid the groundwork for his current advocacy efforts.
The events of October 7, 2023, proved to be a turning point for Fox. Witnessing the proliferation of anti-Israel sentiment and the reluctance of some within the Jewish community to speak out, he decided to refocus his production company’s efforts. Drawing on his experience working with major brands and nonprofits, Fox forged partnerships with several Jewish organizations to develop impactful PR campaigns aimed at countering the negative narratives surrounding Israel. These collaborations have not only funded his content but also amplified its reach, establishing Fox as a prominent voice within the Jewish community.
A crucial element of Fox’s work involves engaging directly with university students, a demographic particularly susceptible to online misinformation. He has conducted interviews at numerous universities, challenging biased perspectives and promoting pro-Israel viewpoints. While acknowledging that deeply ingrained prejudices are difficult to overcome, Fox focuses on reaching those who are misinformed but open to dialogue. He emphasizes the importance of presenting factual information and allowing individuals to reconsider their perspectives based on evidence and personal stories, such as those of Holocaust survivors.
Fox identifies TikTok as a primary source of misinformation, highlighting the platform’s algorithmic bias against pro-Jewish and pro-Israel content. He criticizes TikTok’s inconsistent enforcement policies, which allow Hamas to fundraise while simultaneously suppressing voices supportive of Israel. Fox expresses concerns about the platform’s Chinese ownership and the lack of control over its algorithm, advocating for its removal as the only viable solution. He views the platform’s influence as detrimental to open discourse and the dissemination of accurate information.
Despite facing resistance and censorship, Fox remains driven by a commitment to truth and a belief in the power of dialogue. He finds encouragement in the realization that the opposing narratives often lack factual basis, relying instead on propaganda and emotional manipulation. Fox emphasizes the historical pattern of Jews being used as scapegoats and recognizes the amplifying effect of social media on contemporary antisemitism. However, he derives hope from witnessing the impact of his work and the positive transformations he observes in individuals who are exposed to alternative perspectives. His dedication to combating misinformation stems from a deep conviction that truth and understanding are essential to building a more just and tolerant future.
