The 2024 US Election: A Case Study in Technofascism
The 2024 US Presidential election served as a stark reminder of the pervasive influence of disinformation within the digital landscape. Leading up to the election, social media was awash with conspiracy theories, ranging from baseless allegations of voter fraud to inflammatory claims regarding immigrant communities. While Donald Trump ultimately secured a decisive victory, the widespread dissemination of false narratives underscored the vulnerability of democratic processes to manipulation in the digital age. Notably, the disinformation campaigns of 2024 differed significantly from previous cycles. No longer confined to obscure corners of the internet, these narratives were actively promoted and amplified by prominent figures and even platform owners, showcasing the evolving nature of information warfare.
Social Media: From Platform to Political Weapon
The term "platform" encapsulates the dual nature of social media: a technological system for communication and a stage for political posturing. Over the past decade, social media platforms have increasingly shaped public discourse through algorithmic curation, determining what content users see and when. This power, when wielded by CEOs with specific political agendas, can manifest as a form of technofascism, where technology is employed to suppress dissent and maintain the status quo. Content moderation policies, often reflecting the personal beliefs of platform owners like Elon Musk and Mark Zuckerberg, have become mechanisms for shaping online narratives. Meta, for instance, reportedly limited the reach of discussions about political power and even downranked posts containing the word "vote." Their platform, Threads, suspended journalists for reporting on Trump’s affinity for Hitler, highlighting an apparent shift towards controlling political discourse.
Meta’s Shift: From Free Speech to Censorship?
Meta’s current stance on content moderation appears to contradict Zuckerberg’s earlier proclamations about free speech. In a 2019 presentation, he portrayed Facebook as a tool for empowering student voices during the Iraq War. This narrative, however, is juxtaposed with the company’s current practices of limiting political discussion and even currying favor with political figures. Zuckerberg’s recent letter to Republican congressman Jim Jordan, expressing regret over past content moderation decisions, appears as a strategic move to appease the rising Republican presidential candidate. This shift highlights the increasing influence of political considerations on the decision-making processes of tech giants.
X (Formerly Twitter): Embracing the Disinformation Chaos
X, formerly Twitter, under Elon Musk’s ownership, has seemingly embraced the chaos of disinformation. The platform has become a breeding ground for unsubstantiated claims, conspiracy theories, and inflammatory rhetoric. Musk himself has been a prominent voice in spreading anti-immigrant sentiment. The platform’s algorithmic amplification of Musk’s and Trump’s accounts, coupled with selective censorship of dissenting voices, exemplifies the potential for platform owners to manipulate public discourse for their own political gain. The fusion of Trump’s campaign with X’s content strategies further blurs the lines between political campaigning and platform design.
The Convergence of Platform Design and Political Power
Musk’s motivations appear to extend beyond ideological alignment. His financial support of Trump’s campaign, coupled with his public aspiration for a governmental position, suggests a calculated pursuit of personal gain. With Trump’s victory, Musk’s anticipated role in the proposed "Department of Government Efficiency" raises concerns about potential conflicts of interest and the undue influence of tech billionaires on policy decisions. The content strategies employed by both X and Meta demonstrate a troubling trend: platform design is no longer separable from the political leanings of its owner. This fusion of technological power and political influence poses a significant threat to democratic processes and open discourse.
Combating Technofascism: A Call to Action
The rise of technofascism necessitates a concerted effort from all sectors of society. Promoting real Talk (Timely, Accurate Local Knowledge) through supporting local journalism is crucial for countering the spread of disinformation. Furthermore, institutions like academia, journalism, and the medical community must uphold the principles of truth and justice, even in the face of potential backlash. Individual citizens also have a role to play, from supporting community organizations working on crucial social issues to simply subscribing to local news outlets. The fight against disinformation requires a collective commitment to ensuring that technology serves as a tool for democratic engagement rather than a weapon for political manipulation.
