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Home»Social Media»Social Media’s Exacerbating Influence on Tensions in South Sudan
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Social Media’s Exacerbating Influence on Tensions in South Sudan

Press RoomBy Press RoomMarch 29, 2025
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South Sudan Teeters on the Brink as Online Hate Speech Fans Ethnic Tensions

Juba, South Sudan – A nation still scarred by the brutal civil war of 2013-2018, which claimed the lives of an estimated 400,000 people, is once again facing a precarious situation. The fragile peace established in 2018 is threatened by escalating political tensions and a surge of online hate speech and misinformation, fanning the flames of ethnic division, particularly between the Dinka and Nuer communities. Observers fear the country could be plunged back into widespread conflict.

The recent arrest of First Vice President Riek Machar, a Nuer, has exacerbated the already tense political climate. Machar’s long-standing rivalry with President Salva Kiir, a Dinka, has been a central factor in South Sudan’s volatile history. The 2018 peace agreement, designed to bridge the divide between their factions, now appears to be hanging by a thread. This political instability provides fertile ground for the spread of harmful online narratives, adding fuel to the fire of ethnic polarization.

While internet penetration in South Sudan remains relatively low, estimated at around 10% for social media usage, the impact of online content is amplified by its dissemination through traditional channels. The "loudest voices" online, as described by Nelson Kwaje, chair of Digital Rights Frontlines, reach a wider audience through word-of-mouth, significantly influencing public opinion and fueling existing anxieties. This phenomenon highlights the potent combination of digital platforms and traditional communication networks in shaping perceptions and driving real-world consequences.

Disturbing videos circulating online have further aggravated the situation. One video depicts the brutal killing of an army general by a predominantly Nuer militia, while another allegedly shows a young Dinka man being mistreated by individuals speaking in Nuer accents. These videos, regardless of their veracity, have reignited ethnic animosity and served as a catalyst for radicalization. Kwaje emphasizes that despite a period of relative calm and reduced ethnic polarization in recent years, the inflammatory nature of these videos has dramatically shifted the landscape, pushing communities closer to the brink of violence.

The information vacuum created by limited access to free media in South Sudan is a key factor contributing to the spread of misinformation. This vacuum is often filled by individuals with varying motivations, from those genuinely seeking to share information within their communities to those with malicious intent. Kwaje highlights the existence of politically motivated actors who strategically craft and disseminate messages designed to increase engagement and manipulate public opinion. The sophisticated nature of these campaigns suggests a coordinated effort, raising concerns about hidden agendas and the potential for further escalation.

Despite the current challenges, Kwaje notes that South Sudan is better equipped to handle ethnic tensions than it was in 2013. The peace agreement, despite its imperfections, established mechanisms for international involvement, partial unification of armed forces, and an arms embargo that has, to some extent, limited the flow of weapons. Moreover, there is a greater awareness among young people about the dangers of ethnic division, and peace-building initiatives have gained traction. However, these positive developments are constantly threatened by the inflammatory nature of online content, which can easily trigger deep-seated fears and prejudices. The sharing of videos depicting alleged atrocities, whether real or fabricated, has a powerful and immediate radicalizing effect, potentially undermining years of progress toward peace and reconciliation.

The situation in South Sudan remains precarious, with the potential for renewed conflict looming large. The convergence of political instability, online hate speech, and the amplification of divisive narratives through traditional communication channels creates a dangerous cocktail. While mechanisms exist to mitigate the risk of widespread violence, the inflammatory power of online content poses a significant threat to stability. The international community and local stakeholders must work together to address this challenge and prevent a relapse into the devastating conflict that ravaged the country for years. The focus must be on promoting accurate information, combating hate speech, and fostering dialogue between communities to rebuild trust and prevent a return to the dark days of civil war.

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