Social Media Platforms Fail to Curb Disinformation and Harmful Content During 2024 Pakistani Elections
The 2024 general elections in Pakistan were marred by a deluge of disinformation and harmful content disseminated across major social media platforms, according to a recent report by the Digital Rights Foundation (DRF). The report, titled "Platforms At The Polls: Disinformation, Political Ads & Accountability During The 2024 Pakistan General Elections," highlights the inconsistent content moderation enforcement and the disproportionate impact on women in the public sphere, including journalists and politicians. The study focused on four major platforms: TikTok, Facebook/Instagram (Meta), YouTube, and X (formerly Twitter), revealing a significant gap in their responses to content violations in Pakistan compared to their handling of similar issues in the Global North.
The DRF’s analysis of 225 posts between November 2023 and March 2024 exposed the extent of the problem. Of these posts, 163 were classified as gendered disinformation, while the remaining content fell under broader categories of disinformation, misinformation, fake news, generative AI-created content, and hate speech. The Pakistan Muslim League-Nawaz (PML-N) was the most frequent target of gendered disinformation (76 posts), primarily directed at Maryam Nawaz. Following closely behind were the Pakistan Tehreek-e-Insaf (PTI) with 61 posts and the Pakistan Peoples Party (PPP) with 19. Alarmingly, at least 47 posts targeted journalists covering the elections, subjecting them to gendered insults, online trolling campaigns, and even threats of physical violence. Ethnic, indigenous, and transgender communities were also victims, with 13 posts directed at them.
The report criticizes social media platforms for their inadequate preparedness in addressing election-related content moderation challenges in Pakistan and other South Asian countries, despite having comprehensive policies on electoral information integrity. While these platforms boast detailed community guidelines and policies, their failure to effectively control and remove content violating these rules raises serious concerns. The lack of transparency regarding political ad spending further exacerbates the issue. The DRF revealed that major political parties collectively spent Rs54 million (approximately $190,000) on Facebook and Instagram ads during the election campaign. The PTI led the spending with Rs25 million, followed by the Istehkam-e-Pakistan Party (IPP) with Rs13 million, Jamaat-e-Islami (JI) with Rs6 million, PPP with Rs5 million, and PML-N with Rs0.79 million. Significantly, only Meta provided transparency regarding political ad spending, while other platforms remained opaque.
The DRF report emphasizes the critical role of social media platforms in upholding electoral integrity and democratic norms. The organization argues that the failure to effectively tackle disinformation, especially election-related manipulation, can have severe offline consequences. The rampant spread of technology-facilitated gender-based violence (TFGBV) and the use of deepfakes against women in public life are particularly concerning. Nighat Dad, Executive Director of DRF, stressed the need for tech companies to prioritize information integrity and ensure consistent fair election practices globally, particularly in the Global South. She highlighted the serious offline repercussions when platforms are ill-equipped to handle the spread of disinformation, especially during elections.
The report calls for greater accountability and transparency from social media companies. It urges platforms to invest in more robust content moderation mechanisms and to enforce their existing policies more consistently. Furthermore, the DRF advocates for greater transparency in political advertising, including disclosure of spending by political parties and actors. The findings underscore the urgent need for collaborative efforts between tech companies, governments, and civil society organizations to address the challenges posed by disinformation and harmful content online.
The spread of disinformation and hate speech online has become a global concern, and the 2024 Pakistani elections provide a stark example of the real-world impact of these issues. The DRF’s report serves as a wake-up call, urging social media platforms to take concrete action to safeguard electoral integrity and protect vulnerable communities from online abuse. The failure to do so risks undermining democratic processes and exacerbating existing social inequalities. The report’s recommendations provide a roadmap for a more responsible and accountable digital landscape, which is crucial for ensuring free and fair elections and upholding democratic values worldwide. The future of democratic participation in the digital age hinges on the ability of social media platforms to address these challenges effectively.
