Social Media Age Verification Laws Spark Debate in Wisconsin Broadcasting Industry
Madison, WI – A wave of age verification laws sweeping across the nation for social media platforms has ignited discussions within Wisconsin’s broadcasting community. While 18 states have already enacted legislation mandating age checks for social media access, Wisconsin remains on the sidelines, but the conversation is gaining momentum. The Wisconsin Broadcasters Association (WBA) recently convened in Madison to address the potential implications of such legislation on the broadcasting industry. This comes as concerns mount regarding children’s online safety and exposure to harmful content.
At the heart of the debate is the delicate balance between protecting minors and safeguarding the principles of free speech and access to information. Broadcasters, who increasingly rely on social media platforms to disseminate news and engage with their audiences, find themselves grappling with the potential ramifications of age verification requirements. Terry Stevenson, Vice President of Seehafer Broadcasting and a member of the WBA’s Legislative Committee, emphasized the industry’s willingness to collaborate on solutions. “We are not opposed to legislation protecting children and prohibiting certain types of content on social media,” Stevenson stated. “We’re just asking for the opportunity to have a seat at the table and have a conversation and talk about what that could look like from a broadcaster’s standpoint.”
One of the key concerns raised by the WBA revolves around the potential legal liabilities for broadcasters who share news content on social media platforms. With age verification measures in place, the question arises as to who bears the responsibility if a minor accesses sensitive news stories through a broadcaster’s social media channels. “What are some of those liabilities from a broadcaster standpoint?” Stevenson questioned. “If, for example, we are pushing out news and some of the news may be considered sensitive and minors see that sensitive news story, who is liable for something like that?” The WBA seeks clarity on this issue to ensure that broadcasters are not unfairly burdened by unforeseen legal consequences.
Beyond the legal implications, the WBA is also exploring the practical challenges of implementing age verification for broadcasters. Radio and television stations utilize social media for a variety of purposes, including sharing local news, promoting community events, and engaging with their audience. Age verification requirements could significantly impact their ability to reach their target demographics and fulfill their public service obligations. The WBA is keen to explore alternative solutions that effectively protect children without unduly restricting access to information for adults.
The discussions in Madison also encompassed other pressing issues facing the broadcasting industry, including the increasing use of artificial intelligence and its potential impact on news gathering and dissemination. The WBA also addressed concerns surrounding Freedom of Information requests and the process of redacting sensitive information. These conversations highlight the evolving landscape of the media industry and the need for ongoing dialogue between broadcasters and policymakers to ensure a responsible and sustainable future for local news.
As the debate surrounding social media age verification continues, the WBA remains committed to working with legislators to find solutions that protect children while preserving the vital role of broadcasters in informing and engaging communities across Wisconsin. The outcome of these discussions will have significant implications for the future of social media and the broadcasting industry, shaping the way news is consumed and shared in the digital age. The WBA emphasizes the importance of collaboration and open communication to strike a balance between protecting children and preserving the principles of free speech and access to information.
