The Double-Edged Sword of Social Media: Malta Grapples with Balancing Connectivity and Curbing Excessive Use
Malta, a nation with one of the highest rates of social media usage in the European Union, is facing a growing dilemma: how to harness the benefits of digital connectivity while mitigating the risks associated with excessive screen time and social media addiction. Sociologist Michael Briguglio of the University of Malta is urging policymakers to initiate an evidence-based discussion on the overall impact of social media on Maltese society. This discussion aims to determine whether legislative measures are necessary to curb screen time and social media use (SMU), particularly among young people.
Briguglio emphasizes the importance of a bottom-up approach, involving all segments of society in the conversation. Children, teenagers, adults, and the elderly experience social media differently, and understanding these diverse perspectives is crucial. He highlights the unique challenges faced by younger generations, who are particularly vulnerable to online risks such as fake news, misinformation, inappropriate content, and the development of social media dependency. Recent studies have shown that Maltese teenagers rank high in addiction-like social media use, with girls exhibiting higher rates of problematic usage than boys.
The complexities of social media, with its array of benefits and drawbacks, make it challenging to determine the optimal approach for Malta. Briguglio advocates for a balanced perspective, neither overly optimistic nor unduly skeptical about these technologies. Data and evidence should inform any legislative action taken, drawing insights from various disciplines, including sociology, psychology, education, and IT. While acknowledging the risks, Briguglio emphasizes the potential benefits of social media, such as enhanced connectivity and access to knowledge. He cautions against blanket bans, preferring a more nuanced approach that targets specific issues related to addiction-like behavior.
The call for a national conversation on social media regulation is underscored by recent studies highlighting the extent of social media usage in Malta. Eurostat data reveals that 76% of Maltese individuals use social networks, significantly higher than the EU average of 59%. Further studies show Maltese children and teenagers spend considerable time online, with alarming rates of problematic SMU and gaming habits among young people. This data, according to Briguglio, likely underestimates the true extent of screen time, as individuals tend to underreport their usage.
Briguglio’s concerns, shared by many parents and educators, reflect a growing awareness of the potential negative impacts of excessive SMU. While acknowledging the benefits of digital connectivity, he points to concerning trends such as reduced attention spans and the widespread dissemination of misinformation. He argues that the addictive nature of social media platforms, coupled with personalized algorithms that encourage prolonged engagement, makes it difficult for individuals to limit their screen time. The pervasive presence of "snackable media" further exacerbates the issue, fueling a preference for easily digestible content over in-depth analysis and critical thinking.
The proposed evidence-based approach to addressing excessive SMU draws parallels with existing policies targeting unhealthy food consumption, such as sugar taxes. Just as food addiction requires a multi-faceted approach, regulating social media involves balancing individual responsibility with societal interventions. Briguglio cautions against over-regulation that could infringe on free speech, emphasizing the need to find a sustainable path forward based on evidence and informed discussion.
In addition to legislative solutions, Briguglio highlights the crucial role of education in equipping individuals to navigate the digital landscape safely and responsibly. Promoting media literacy and critical thinking skills are essential to mitigating the risks associated with misinformation and online manipulation. He also advocates for greater investment in Maltese-language content creation, to counter the dominance of Americanized English and foster a stronger sense of cultural identity.
As Malta confronts the challenges posed by excessive social media use, Briguglio’s call for a national conversation is a timely reminder of the need for a balanced and informed approach. The discussion must consider the diverse perspectives of all age groups and weigh the potential benefits of digital connectivity against the risks of addiction and other negative consequences. By engaging in a thoughtful and evidence-based dialogue, Malta can strive to create a digital environment that supports individual wellbeing and promotes a healthy relationship with technology.
