Government Urges Social Media Platforms to Expedite Removal of Fake Content Following NSE Impersonation Incident
New Delhi – The Indian Ministry of Electronics and Information Technology (MeitY) has issued a stern advisory to social media companies, urging them to prioritize the swift removal of fake and misleading content from their platforms. This directive comes in the wake of a recent Bombay High Court order concerning the dissemination of fabricated videos and morphed profiles impersonating Ashishkumar Chauhan, the CEO of the National Stock Exchange (NSE). The court instructed Meta, the parent company of Facebook and Instagram, to delete the offending content within ten hours of receiving a complaint, setting a precedent for rapid action against online misinformation. MeitY’s advisory emphasizes that platforms should not wait for the expiry of the time limits stipulated in the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, but instead proactively remove fake content as soon as it is flagged.
The incident involving the NSE CEO highlights the potential damage that fake content can inflict on individuals and organizations. The fabricated videos, which circulated earlier this year, prompted the NSE to issue a public warning cautioning against the misinformation. Subsequently, the stock exchange pursued legal action, arguing that social media platforms were too slow to respond to their complaints, allowing the fake videos to remain online and potentially mislead investors. The NSE contended that the delayed removal of the content could cause "grave and irreparable injury" to investors acting on false information, underscoring the urgency for swift action by social media companies.
MeitY’s recent advisory reinforces previous directives issued to social media platforms, emphasizing the government’s commitment to combating online misinformation. In December 2023, the ministry instructed intermediaries and platforms to explicitly inform users about prohibited content under the IT Rules, particularly content deemed obscene, pornographic, or involving impersonation. This advisory aimed to enhance user awareness and promote responsible online behavior. Furthermore, in March 2024, MeitY issued guidance on artificial intelligence, requiring companies to label the potential unreliability of outputs generated by "under-tested or unreliable" AI models. This advisory reflected a shift in the government’s approach to AI regulation, moving from requiring explicit permission for the release of such models to mandating transparent disclosure of their limitations.
The escalating concerns surrounding fake content and misinformation have prompted increased scrutiny of social media platforms and their content moderation practices. The NSE impersonation incident serves as a stark reminder of the potential consequences of delayed action in removing misleading information. MeitY’s advisory underscores the government’s expectation that social media companies take proactive measures to combat fake content and prioritize the protection of users from online deception. This directive reflects a broader global trend towards holding social media platforms accountable for the content shared on their services and demanding more effective mechanisms for identifying and removing misinformation.
The advisory’s focus on expeditious removal of fake content also highlights the evolving legal and regulatory landscape surrounding online platforms. The Bombay High Court’s order setting a ten-hour deadline for content removal establishes a significant precedent for future cases involving online misinformation. This reinforces the need for social media companies to develop robust content moderation systems capable of swiftly identifying and addressing fake content. Furthermore, the government’s emphasis on user awareness and platform transparency signals a move towards a more collaborative approach to combating misinformation, placing greater responsibility on both platforms and users to contribute to a safer online environment.
Moving forward, the effectiveness of MeitY’s advisory and the broader efforts to combat online misinformation will depend on the cooperation and proactive engagement of social media companies. The incident involving the NSE CEO underscores the potential damage that fake content can inflict, emphasizing the urgency for swift and decisive action. As the online landscape becomes increasingly complex, robust content moderation systems, coupled with user education and platform transparency, will be crucial in safeguarding individuals and organizations from the harmful effects of online misinformation. The government’s continued vigilance and proactive engagement with social media platforms will be essential in ensuring a safer and more trustworthy online environment for all.
