Navigating the Age of AI and Misinformation: A Journalism Masterclass at William & Mary
In the wake of a contentious presidential election, the Charles Center at William & Mary hosted a timely journalism masterclass on the critical intersection of artificial intelligence (AI) and media misinformation. Led by Denise Watson, features editor of The Virginian-Pilot and Daily Press newspapers, the workshop provided students with invaluable insights into the evolving media landscape and equipped them with the tools to navigate the complexities of misinformation and AI-generated content. Watson emphasized the crucial role of journalists as "watchdogs of democracy," underscoring the importance of curiosity, critical thinking, and a commitment to truth in an era saturated with false information.
The masterclass delved into the profound impact of misinformation and disinformation, particularly within the political sphere. Citing a Brookings Institute report, Watson highlighted how false claims can sway public opinion on candidates, policy issues, and even the credibility of news organizations themselves. This underscored the urgency for enhanced media literacy, a skill set essential for both journalists and the public. Watson emphasized the need to recognize and dissect misleading information, providing students with practical strategies for identifying red flags, such as sensationalized headlines, emotionally charged language, and the use of phrases intended to circumvent critical scrutiny.
The rise of AI-generated content presented another layer of complexity to the misinformation landscape. Watson discussed the capabilities and limitations of popular AI tools like ChatGPT and Google Gemini, emphasizing their susceptibility to biases inherent in their programming. While acknowledging the potential benefits of AI in journalism, such as transcribing interviews, she cautioned against the uncritical acceptance of AI-generated information, emphasizing the need to distinguish between authentic content and fabricated narratives. The workshop showcased examples of AI-generated images used to manipulate public perception, reinforcing the importance of critical evaluation and source verification.
A central theme of the masterclass was understanding the motivations behind the spread of misinformation. Watson challenged students to consider why false narratives persist even after being debunked. This led to a dynamic discussion exploring the psychology of misinformation, the role of social media algorithms, and the responsibility of individuals in combating the spread of false information. The conversation touched upon the ethical implications of using AI in various creative fields, highlighting the challenges posed by AI-generated art and the blurring lines between authenticity and fabrication.
The masterclass extended beyond theoretical discussions, encouraging students to engage directly with the issue of misinformation within their community. Students conducted interviews with passersby, gathering firsthand perspectives on how individuals encounter and respond to misinformation in their daily lives. This practical exercise provided valuable real-world insights, exposing students to diverse viewpoints and deepening their understanding of the challenges posed by misinformation. The experience emphasized the importance of engaging with diverse perspectives and understanding the societal impact of misinformation.
The workshop inspired students to consider their role in shaping a more informed and responsible media landscape. Dativa Eyembe ’26, an Africana studies major, emphasized the importance of engaging with audiences wherever they are, recognizing the critical role of journalism in reaching and informing diverse communities. Anja Keil, a PhD candidate in American studies, highlighted the value of practical experience in developing journalistic skills and expressed a commitment to rebuilding public trust in media. Both students underscored the vital function of journalism in upholding democratic values and emphasized the importance of transparency, accountability, and objectivity in reporting. The masterclass provided a platform for these aspiring journalists to refine their skills and cultivate a critical approach to navigating the complex media landscape. The Charles Center’s journalism masterclass series continues with further sessions on writing for news, tone and style for popular audiences, and visual journalism, offering students continued opportunities to develop their journalistic skills and address the challenges of misinformation in the digital age.