Poland Braces for Infodemic as 2025 Presidential Election Looms, Fact-Checkers Raise Alarm

Warsaw, Poland – The digital landscape in Poland is becoming increasingly treacherous as the country gears up for its 2025 presidential election. Disinformation, like a virulent virus, is spreading rapidly online, threatening to infect the public discourse and undermine the democratic process. While awareness of this issue is growing, many Poles remain vulnerable, lacking the necessary tools and critical thinking skills to navigate the polluted information environment. Marcel Kiełtyka, a board member at Demagog, Poland’s pioneering fact-checking organization, warns of the pervasive nature of this threat, stating, "We don’t know the tools and can’t navigate the information space consciously."

A sobering 2024 report co-authored by Demagog reveals the extent of the problem. A staggering 91 percent of Poles surveyed admitted to believing at least one of 30 demonstrably false statements presented to them. This susceptibility to misinformation creates fertile ground for manipulation, particularly in the context of a high-stakes election. As the election draws closer, the intensity of disinformation campaigns is expected to escalate, with false narratives, often propagated by politicians or foreign actors, vying for public attention and influencing voter perceptions.

Demagog, a critical player in Poland’s fight against disinformation, is actively monitoring influence operations targeting the nation’s infosphere. These operations deploy a range of tactics, from spreading harmful narratives about Ukraine, NATO, and the EU to undermining trust in established institutions and destabilizing public debate. The organization’s efforts are crucial in identifying and debunking these malicious campaigns, providing citizens with the tools to distinguish fact from fiction.

Kiełtyka emphasizes the importance of cultivating a critical mindset as the most potent weapon against disinformation. He urges Poles to approach information with skepticism, especially emotionally charged content, even if it aligns with their pre-existing beliefs. The ability to question sources, analyze evidence, and resist the allure of confirmation bias is essential in navigating the complex digital landscape. The call for heightened media literacy echoes across the country as experts stress the importance of verifying information before sharing it online.

The surge in disinformation poses a significant threat to Poland’s democratic process. It has the potential to distort public opinion, erode trust in institutions, and polarize society. The stakes are high as the 2025 election approaches, and the need for effective countermeasures is paramount. Demagog’s efforts, coupled with increased public awareness and media literacy initiatives, are crucial in mitigating the impact of disinformation and safeguarding the integrity of the electoral process.

The fight against disinformation is a collective responsibility, requiring vigilance from individuals, civil society organizations, and government institutions. Promoting media literacy, fostering critical thinking skills, and supporting independent fact-checking initiatives are vital steps in inoculating society against the insidious effects of misinformation. Poland’s future hinges on its ability to cultivate a discerning citizenry capable of navigating the complex information environment and making informed decisions based on facts, not falsehoods. The 2025 election will be a critical test of the nation’s resilience against the rising tide of disinformation.

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