The Weaponization of Disinformation: A Fratricidal War in Philippine Politics
The Philippine political landscape is embroiled in a new kind of conflict, one fought not with traditional weapons, but with the insidious tools of disinformation. Both the Marcos and Duterte camps, once beneficiaries of sophisticated disinformation campaigns, are now locked in a bitter struggle, utilizing the same machinery against each other. This internecine warfare, fueled by manipulated narratives, troll armies, and AI-generated smear campaigns, threatens to further erode public trust and undermine democratic processes, especially in the lead-up to the 2025 senatorial race. Experts warn that the same tactics that propelled these factions to power are now being deployed in a destructive cycle of misinformation and propaganda.
The 2025 senatorial race serves as a stark illustration of this escalating conflict. Following the International Criminal Court’s arrest order for former President Rodrigo Duterte, a surge in support for pro-Duterte senatorial candidates was observed, a phenomenon attributed to coordinated disinformation campaigns. Candidates with limited legislative experience are consistently ranking high in polls, a testament to the power of populism and carefully crafted narratives, often prioritizing charisma over competence. Media personalities, adept at framing narratives and appealing to emotions, maintain a strong lead despite lacking substantial policy platforms. This manipulation of public perception highlights the vulnerability of the electorate to carefully orchestrated disinformation strategies.
The legal framework intended to combat online falsehoods, the Cybercrime Prevention Act of 2012, while robust, is proving insufficient. Experts argue that its effectiveness is hampered by selective enforcement and a failure to target the architects of these disinformation networks – the financiers and strategists who orchestrate the campaigns. While low-level content creators and troll operators are occasionally apprehended, the true masterminds, often operating within PR firms and advertising agencies, remain largely untouched. The lack of political will to pursue these powerful figures allows the disinformation ecosystem to thrive.
The government’s commitment to dismantling these networks is questioned, with experts suggesting a lack of resolve to hold even allies accountable. Meaningful solutions, they argue, necessitate a multi-sectoral approach involving journalists, fact-checkers, civil society organizations, and the public. These groups, however, are overwhelmed by the sheer volume of disinformation and the speed at which it spreads. Fact-checking, while crucial, often proves too slow to counter the rapid dissemination of false narratives, particularly on social media platforms that profit from the engagement generated by controversial content.
The psychological impact of online disinformation cannot be overstated. People tend to believe information that confirms their biases, especially if encountered first. This phenomenon underscores the need for critical thinking skills, especially among younger generations who rely heavily on platforms like TikTok for news. While deepfakes have yet to become a dominant force in the 2025 campaign, their emergence as a targeted weapon against progressive candidates is a concerning development. Experts warn that widespread use of this technology is only a matter of time.
The battleground for digital disinformation is currently focused on national campaigns, while local races still rely on traditional forms of manipulation like vote buying and premature campaigning. At the national level, candidates often claim to be victims of fake news while simultaneously engaging in its dissemination. Whistleblowers, primarily low-level troll operators, provide valuable insights into the workings of these networks, revealing the involvement of PR firms and advertising agencies. However, the masterminds behind these operations remain elusive.
Experts advocate for structural reforms, including the abolition of the National Task Force to End Local Communist Armed Conflict (NTF-Elcac), an organization accused of disseminating disinformation targeting activists and human rights groups. They also urge the government to prioritize pursuing the financiers of these networks, implement transparent campaign finance systems, and acknowledge the role of their own political machinery in spreading disinformation.
Despite the challenges, glimmers of hope remain. Legacy media outlets are increasingly recognizing the threat posed by disinformation and are actively engaged in debunking false narratives. International collaborations are also fostering knowledge sharing and best practices for combating this global problem. Ultimately, however, the most effective solutions are often grounded in local realities. Grassroots campaigns and direct engagement with communities remain powerful tools for countering the spread of disinformation. The ability to connect with individuals on a personal level and foster critical thinking remains crucial in the fight against online falsehoods.
