Disinformation, Power, and Identity: An Interview with Rachel Kuo
The pervasive nature of disinformation in the digital age has become a critical concern, impacting political discourse, social cohesion, and even public health. Rachel Kuo, an assistant professor at the University of Wisconsin-Madison specializing in race, social movements, gender, and technology, argues that disinformation cannot be separated from the intricate dynamics of power, identity, and systemic inequality. In a recent interview, Kuo shed light on how these factors influence the spread of disinformation and offered insights into effective strategies for countering its harmful effects.
Kuo emphasizes that the roots of disinformation often lie in existing societal biases, such as sexism, racism, and imperialism. These biases serve as fertile ground for the proliferation of extreme beliefs, which are often amplified and disseminated through online platforms. The so-called "manosphere," for instance, capitalizes on anxieties surrounding masculinity and perceived loss of power, particularly among white men. These narratives tap into pre-existing desires for a hierarchical social order and a return to traditional power structures, fueling the spread of disinformation that reinforces these beliefs. Addressing disinformation, therefore, requires acknowledging and dismantling these underlying power structures, rather than simply focusing on individual actors or specific narratives.
Kuo critiques the tendency of news media to focus on the technological aspects of disinformation, often neglecting the essential historical and cultural contexts that shape its impact. She argues that effective coverage must analyze the power dynamics at play, recognizing how disinformation exploits pre-existing social tensions and anxieties. Disinformation gains traction because it resonates with certain aspects of an individual’s lived experience, whether those are rooted in genuine emotions, perceptions, or fears. Journalists and platforms must move beyond a superficial pursuit of neutrality and engage with the complex intersections of power – including race, class, gender, and ethnicity – to understand why certain narratives resonate with specific audiences. This involves acknowledging and challenging the contested nature of "truth" and "objectivity," recognizing how these concepts have been historically weaponized to maintain existing power structures.
When asked about practical strategies for countering disinformation, Kuo highlighted the importance of engaging in respectful dialogue and understanding the underlying motivations of those who subscribe to conspiratorial thinking. She shared her work with the Filipino Young Leaders Program and the Alliance for Filipino Immigrant Rights and Empowerment in Chicago, which utilizes oral history and intergenerational conversations to bridge divides and build understanding within communities. These conversations focus on the personal experiences and traumas that can make individuals susceptible to disinformation, emphasizing empathetic listening and non-judgmental dialogue. This approach recognizes that simply presenting "accurate information" is often insufficient; building trust and understanding the roots of belief are crucial for effective communication.
Kuo emphasizes the difficulty of engaging with loved ones who hold radical beliefs or subscribe to conspiracy theories. She stresses the importance of understanding their perspectives before attempting to counter their beliefs. This involves exploring the sources of their information, identifying the factors that make them gravitate towards specific narratives, and acknowledging any historical or personal experiences that may have shaped their distrust in institutions. By understanding the root causes of these beliefs, individuals can engage in more productive conversations that focus on building empathy and fostering critical thinking, rather than simply presenting opposing viewpoints.
Addressing disinformation requires a multifaceted approach that goes beyond simply debunking false narratives. Kuo underscores the need for sustained community organizing, political education, and efforts to build a shared understanding of power dynamics. This requires moving beyond individual self-interest and working towards a collective vision for a more equitable future. The challenge lies in creating spaces where individuals can critically examine the information they consume, understand the historical context of disinformation tactics, and develop the skills to identify and resist manipulative narratives. This requires long-term commitment and sustained engagement with communities, addressing issues of language access, cultural context, and diverse learning styles.
Ultimately, combating disinformation is a complex and ongoing challenge. It requires not only identifying and debunking false narratives, but also addressing the underlying social, political, and economic conditions that make individuals vulnerable to misinformation. This involves challenging existing power structures, promoting media literacy, and fostering open and respectful dialogue within communities. Kuo’s work highlights the crucial role of understanding the intersection of disinformation with identity, power, and historical context in developing effective strategies for countering its harmful effects. It requires a holistic approach that combines critical analysis, empathetic engagement, and sustained community-building efforts.
