The Russia-Ukraine War’s Ripple Effects in Latin America and the Caribbean: A Disinformation Battleground
The Russia-Ukraine war’s impact reverberates far beyond Europe, reaching the shores of Latin America and the Caribbean (LAC). While geographically distant, LAC has become a key battleground in the information war, with Russia leveraging disinformation campaigns to gain influence and undermine Western support for Ukraine. Moscow’s narrative paints Russia as an ally to LAC nations, resisting the "neocolonial" West, and seeks to diminish support for NATO while fostering trade ties to circumvent Western sanctions. This strategy has resonated with some in the region, fueling hesitancy to condemn Russia’s actions. Ukraine, recognizing the crucial need to counter this narrative, must actively engage with LAC, building media relationships and strengthening diplomatic ties to gain support and counteract Russian disinformation.
Russia’s Media Offensive: Exploiting Existing Narratives and Amplifying Disinformation
Since Vladimir Putin’s ascent to power, Russia has actively cultivated media influence in LAC, intensifying efforts in 2014 and again with the 2022 invasion of Ukraine. Leveraging the 2014 FIFA World Cup as a springboard, Russia presented itself as a kindred spirit, sharing LAC’s historical experience of being marginalized by the Western-dominated liberal world order. This message found fertile ground in a region often skeptical of Western influence. Russia’s media outlets, RT en Español and Sputnik Mundo, boast a substantial audience, often outperforming Western counterparts in social media engagement. Furthermore, Russia collaborates with local influencers and state-run media to amplify its message, making it appear organic and credible.
The core narratives pushed by Russian media revolve around portraying the U.S. and NATO as instigators of the conflict, accusing Ukraine of staging atrocities and manipulating Western media. Conspiracy theories abound, questioning the legitimacy of the Ukrainian government and promoting the idea of a "denazification" mission. The low cost of digital dissemination and the relatively open media environment in LAC have allowed these narratives to proliferate, influencing public perception and even prompting hashtags like #abolishNATO to trend in countries like Colombia, a NATO global partner.
A Network of Disinformation: Synergy with Other Authoritarian Actors
Russia’s disinformation efforts are further amplified by the presence of other authoritarian actors in the LAC media landscape, most notably China. While not directly coordinated, Russia and China’s media outlets often reinforce each other, creating a disinformation echo chamber. They frequently cite each other’s reporting, lending an air of credibility to otherwise unsubstantiated claims. China, while maintaining a veneer of neutrality regarding the war, subtly echoes Russia’s anti-Western sentiments, further eroding trust in Western institutions and narratives. This synergistic relationship demonstrates the interconnected nature of authoritarian information operations, highlighting the challenge faced by Ukraine and its allies in countering these narratives.
Impact and Implications: Neutrality as a Victory and the Challenges for Ukraine
Despite the damage to Russia’s image caused by the 2022 invasion, many LAC countries remain hesitant to explicitly support Ukraine, opting for a stance of "active non-alignment." This neutrality, while not outright support for Russia, represents a significant victory for Moscow’s disinformation campaign. The goal is not necessarily to convince everyone of the veracity of their propaganda, but rather to sow doubt and foster indifference, making it politically difficult for LAC governments to offer substantial aid to Ukraine. This is evident in the cautious rhetoric of leaders like Brazil’s Lula da Silva, who has avoided directly criticizing Russia and even hosted Russian Foreign Minister Sergei Lavrov while simultaneously criticizing Western sanctions. Russia has also resorted to economic coercion, threatening trade repercussions against countries considering supporting Ukraine militarily.
Ukraine’s Counter-Offensive: A Multi-Pronged Strategy for Engagement
Recognizing the urgent need to address Russian disinformation and gain support in LAC, Ukraine has developed a comprehensive communication strategy. This strategy focuses on improving Ukraine’s image, countering Russian propaganda, and highlighting the principles of sovereignty and international law, which resonate with many LAC nations. The strategy includes concrete steps such as monitoring disinformation, communicating Ukraine’s perspective, and collaborating with local influencers and media outlets. Leveraging technology, particularly artificial intelligence, is crucial for analyzing vast amounts of digital content to identify and debunk Russian narratives effectively.
Building Bridges: Diplomatic Engagement, Diaspora Outreach, and Cultural Exchange
Ukraine’s strategy also emphasizes strengthening diplomatic ties, expanding its physical presence in the region, and leveraging its diaspora communities. Opening more embassies and appointing dedicated communications officers are vital steps. Simultaneously, activating the Ukrainian diaspora in countries like Argentina, Brazil, Paraguay, and Uruguay can serve as a powerful tool for building grassroots support and fostering cultural understanding. Hosting a Ukraine-Latin America Summit, as proposed by some leaders, would provide a platform for direct engagement and dialogue, addressing shared security concerns and countering Russian disinformation narratives.
Investing in Media and Cultivating Relationships
Crucially, Ukraine must invest in its own media presence in LAC, mirroring Russia’s strategy. Developing Spanish and Portuguese language media channels, possibly through a LAC hub, will allow Ukraine to directly communicate its narrative and counter Russian disinformation. This investment should include building relationships with local media outlets and journalists, providing accurate and timely information about the war and its impact. Furthermore, fostering cultural exchanges between Ukrainian and LAC government officials, civil society representatives, and media professionals will create valuable opportunities for building understanding and strengthening relationships.
The U.S. Role: A Critical Signal of Support
Ukraine’s success in LAC also hinges on continued and robust support from the United States. Many LAC countries look to the U.S. for cues, and any perceived wavering in U.S. commitment to Ukraine could embolden Russia and further discourage regional support for Kyiv. Consistent and predictable U.S. engagement will signal to LAC that the war remains a priority and that the U.S. remains a steadfast partner in upholding democratic values and countering authoritarianism. Ultimately, Ukraine’s efforts in LAC represent a crucial front in the broader fight against disinformation and the defense of a rules-based international order. By actively engaging the region, building relationships, and countering Russian narratives, Ukraine can gain valuable support and strengthen its position in the global arena.
