UK Media Leaders Urged to Champion "Amazing Journalism" as Antidote to Misinformation and News Avoidance
LONDON – In a resounding call to action, industry leaders at the Society of Editors’ annual conference were urged to amplify the achievements of UK journalism and combat the rising tide of misinformation and news avoidance. Sarah Whitehead, president of the Society of Editors and director of newsgathering and operations at Sky News, emphasized the need for the industry to become more vocal about its "brilliant and extraordinary" work, highlighting the positive impact of journalism on society.
Whitehead acknowledged the challenges faced by journalists, including abuse and threats, and stressed the importance of robust, impactful journalism in countering misinformation and disinformation. She called for the industry to showcase its best work more prominently and consistently, emphasizing the positive changes brought about by investigative journalism, the exposure of corruption, and the pursuit of accountability.
"We need to talk much, much more about the extraordinary work that we do," Whitehead stated. "We publish great journalism, but we need to talk about the very best of it so much more and over a longer period of time." She pointed to the crucial role journalism plays in holding power to account and driving positive societal change, arguing that this message needs to be reinforced and celebrated.
The increasing prevalence of news avoidance, driven by factors such as distrust and negativity surrounding the media, presents a significant hurdle for the industry. Whitehead acknowledged the sobering reality of journalists facing abuse and threats while carrying out their duties, emphasizing that this has implications for the safety of news teams both domestically and internationally.
Whitehead’s call to action urged the industry to embrace "big, bold journalism" as a powerful antidote to the challenges it faces. She emphasized the importance of supporting challenging stories and sticking with them, believing that public understanding of the positive impact of journalism will ultimately lead to greater trust and engagement.
"Big bold journalism will stand head and shoulders above misinformation and disinformation, it will challenge news avoidance," Whitehead declared. "So we have to believe in the boldest and hardest stories and stick with it. When people really understand the impact that the work we do has on society then they can make their own minds up." The message was clear: by showcasing the power and value of its work, the UK media can regain trust and reaffirm its vital role in a democratic society. The industry’s work, she concluded, is its currency, and the extraordinary journalism produced by the British media deserves to be celebrated.
This renewed emphasis on the value of journalism comes at a critical time. In a world awash with information, the ability to discern credible, verified reporting is more crucial than ever. By showcasing the impact of investigative journalism, the exposure of corruption, and the holding of power to account, the UK media can rebuild trust and engage audiences with the vital work it does. This, Whitehead argues, is the key to combating news avoidance and ensuring that quality journalism continues to thrive.
The themes of trust, transparency, and the vital role of journalism in a democratic society resonated throughout the conference. Speakers highlighted the need for the industry to adapt and evolve in the face of changing media landscapes, emphasizing the importance of digital innovation and engaging with audiences across diverse platforms.
The call to "shout louder" about the achievements of UK journalism reflects a growing awareness of the need to proactively combat misinformation and disinformation. By showcasing the positive impact of their work, journalists can demonstrate the value they bring to society and reinforce the importance of a free and independent press.
This call to action also highlights the need for greater support and protection for journalists who face increasing levels of abuse and harassment. Ensuring the safety and well-being of journalists is essential for maintaining a vibrant and robust media landscape.
The challenges facing the UK media are significant, but the message from the Society of Editors’ conference was one of optimism and determination. By embracing bold journalism, promoting transparency, and actively engaging with audiences, the industry can reaffirm its essential role in a democratic society and counter the threats of misinformation and news avoidance. The future of journalism, Whitehead suggests, lies in its ability to showcase its value and connect with audiences in a meaningful way.
