Ethiopia Grapples with Disinformation as Meta Reconsiders Fact-Checking Practices
The proliferation of misinformation and disinformation poses a significant challenge worldwide, and Ethiopia is no exception. Amidst rising political tensions and ethnic conflicts, social media platforms have become breeding grounds for false narratives, often exacerbating existing societal divides. The situation is further complicated by Meta’s recent decisions regarding its fact-checking programs, raising concerns about the future of combating online falsehoods.
The case of a viral video falsely depicting Egyptian troops training in Somalia exemplifies the ease with which manipulated content can spread across social media, particularly during times of heightened political sensitivity. While fact-checkers successfully debunked the video, the incident underscores the need for robust mechanisms to identify and counter misinformation. Organizations like HaqCheck, an Ethiopia-based fact-checking initiative, play a crucial role in this effort, dedicating themselves to verifying information and exposing deceptive content circulating online.
HaqCheck’s team, armed with digital tools like reverse image search and InVid, investigates a range of misleading posts, from fabricated news reports to manipulated speeches of government officials. Their work often focuses on issues related to internal conflicts, border disputes, and diplomatic tensions, highlighting the potential for disinformation to inflame real-world conflicts. The organization’s findings reveal a concerning trend: the increasing sophistication of disinformation tactics, employing advanced technologies such as deepfakes and AI-generated content.
The spread of disinformation is not confined to Ethiopia alone, but the country’s context presents unique challenges. With a significant portion of the population relying on social media platforms like Facebook, TikTok, and Telegram for news and information, the potential for harmful content to reach a wide audience is amplified. Amnesty International, in a 2023 report, accused Meta of contributing to human rights abuses in Ethiopia, alleging that the company’s algorithms exacerbated the spread of hate speech and that its content moderation systems failed to adequately address the issue. Although Meta has implemented measures to counter hate speech and misinformation, concerns remain about the effectiveness of these efforts, particularly in volatile regions like Ethiopia.
Meta’s recent decision to discontinue its third-party fact-checking program in the U.S. has sparked further debate about the role and responsibility of social media platforms in combating disinformation. Facebook founder Mark Zuckerberg cited concerns about political bias among fact-checkers as justification for the move, opting instead to enhance the platform’s "community notes" system. This shift in policy raises questions about the potential impact on global fact-checking efforts and the ability to effectively counter misinformation in other countries. Meta has stated that it is currently focusing on improving its systems in the U.S. before expanding any changes to its fact-checking program elsewhere.
The discontinuation of tools like CrowdTangle, which was used by HaqCheck to monitor social media content, further complicates the work of fact-checkers. The loss of such tools necessitates a return to more manual methods of monitoring, increasing the burden on organizations already facing a deluge of misinformation. Despite these challenges, HaqCheck remains committed to its mission, providing training to journalists, communication experts, and academics on how to identify and debunk false information. The organization emphasizes the vital role of fact-checking in protecting societies from the dangers of misinformation, which can exacerbate conflicts, sow distrust in institutions, and threaten national security. HaqCheck’s efforts, along with those of other fact-checking initiatives worldwide, highlight the crucial need for continued vigilance and innovation in the fight against the spread of online falsehoods. The ongoing debate surrounding Meta’s policies underscores the complex interplay between social media platforms, fact-checking organizations, and the public in navigating the rapidly evolving landscape of online information.
