Indonesian Advocate Empowers Remote Communities to Combat Disinformation

In the heart of Indonesia, where sprawling urban landscapes contrast sharply with remote forest regions, Zulfa Amira Zaed recognized a growing disparity. This divide wasn’t just about economic opportunities and educational access; it was also about vulnerability to disinformation. Amira Zaed witnessed how the lack of internet access and media literacy skills left these communities susceptible to online scams, political manipulation, and social discord. Driven by a deep concern for her fellow Indonesians, she sought a way to bridge this gap and equip these communities with the tools to navigate the complex digital landscape.

Amira Zaed’s opportunity arrived in the form of the International Center for Journalists’ (ICFJ) Disarming Disinformation initiative, a three-year program funded by the Scripps Howard Fund. Partnering with MediaWise from the Poynter Institute, the ICFJ program offered media literacy training to individuals poised to become community educators. Amira Zaed joined the program, recognizing its potential to empower her with the skills and knowledge she needed to make a tangible difference. The training provided her with a comprehensive understanding of media literacy principles, including prebunking, debunking, and utilizing open-source intelligence (OSINT) tools. More importantly, it instilled in her the confidence to share this knowledge with others.

Armed with these newfound skills, Amira Zaed focused her efforts on the Indigenous people of Batin Sembilan and other communities residing in the forest areas of Jambi Province, Sumatra Island. Recognizing the importance of cultural sensitivity and community engagement, she dedicated considerable time to understanding the unique challenges faced by these communities. Collaborating with local leaders and NGOs, she built trust and rapport, ensuring that her workshops would resonate with the target audience. Amira Zaed’s meticulous preparation paid off, earning her acceptance within the community and paving the way for effective knowledge sharing.

Amira Zaed tailored her workshops to address the specific circumstances of these communities, where smartphone ownership is common but reliable internet access is scarce. This intermittent connectivity, coupled with limited media literacy skills, made them particularly vulnerable to online scams and misleading information encountered during visits to local towns. Recognizing the potential for conflict and exploitation arising from disinformation, Amira Zaed designed interactive workshops that encouraged participants to share their experiences. Through open discussions, games, and practical exercises, she fostered a collaborative learning environment where community members could explore the nuances of media literacy, learn to identify misinformation, and develop critical thinking skills.

The impact of Amira Zaed’s workshops was immediate and profound. Yunani, a local community leader and workshop participant, quickly applied her newfound knowledge to prevent a fellow community member from falling victim to an online motorbike scam. This success story highlighted the practical application of media literacy skills and demonstrated their potential to protect vulnerable individuals from financial exploitation. Aini, a representative of the Batin Sembilan Indigenous group, echoed the sentiment, emphasizing the importance of such training in reducing conflict and fostering a more informed and resilient community. The workshops not only empowered individuals but also sparked a grassroots movement, inspiring forest patrol groups to incorporate media literacy education into their interactions with local communities.

Amira Zaed’s work has ignited a desire for continued learning within the Indigenous communities. Participants eagerly requested additional training sessions with diverse themes, demonstrating a growing awareness of the pervasive nature of misinformation and the need for ongoing media literacy education. Inspired by the positive response, Amira Zaed envisions establishing a dedicated forum or community focused on digital and media literacy within the next five years. She remains committed to reaching marginalized communities, empowering them to navigate the digital world safely and critically, and ensuring their voices are not drowned out by misinformation. Amira Zaed’s unwavering dedication underscores the critical need for media literacy education, equipping individuals with the skills to discern truth from falsehood and contribute to a more informed and resilient society. Her work serves as a powerful example of how grassroots initiatives can empower communities to combat disinformation and build a more equitable and informed future.

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